Job offersmore »

Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

Jan Opschoor, Dutch producer organization DOOR:

Netherlands: "Room for 100 hectare expansion in coming years"

"Growth is needed to meet market demands continuously. Not only growth in year round available quantities, but especially growth in the professionalization of market approach. Trade marketing and chain management are the ways to add value to your product," says Jan Opschoor, director of Dutch producer organization DOOR. He sees many similarities in the vision of DOOR and the sector vision of the Rabobank.

Recently, the Expert Team greenhouse vegetables of the Rabobank visited DOOR and Growers Association Prominent to discuss their common vision. The biggest common factor in both views is to continue to develop into a professional producer organization with sufficient size to produce whatever the market demands.

Chain Management and Trade Marketing

In addition to top quality products, DOOR sees trade marketing and chain management as the way to add value to the chain. Our marketers invest heavily in building up market-, shelf- and shopping knowledge, according to Jan Opschoor. Together with the customer we discuss how to improve the yield in the category. To develop concepts to seduce the consumer on the shop floor. The Rabobank also sees opportunities to add value with a full range of products, effective marketing, convenience products, distinctive packages, etc.

Year round complete assortment
In order to be able to produce what the market demands, new production sites are built or existing locations are expanded. As a result, the acreage within DOOR grows by 100 hectares in the next few years. In addition, all brands aim to deliver year round. Greenco and Prominent deliver year round by lighting. The lit acreage of Prominent has grown to 157 ha in recent years. For the third year, Purple Pride examines the year round growing of aubergines through a test with supplemental lights in a demo greenhouse. SweetPoint supplies year round products by entering into partnerships with growers in southern Europe.

Development from entrepreneur to company
Rabobank advocates organizational structures that ensure robust businesses. Within DOOR there are already several examples of extensive cooperation between members, by exploitation and/or by placing properties in one company. During the visit of Rabobank, this subject was discussed extensively.

For more information:
Honderdland 131
2676 LT Maasdijk
Tel: +31 (0) 174-286 237

Publication date: 5/9/2017



Other news in this sector:

3/16/2018 New Zealand: "Access to labour critical to horticultureís growth"
3/16/2018 Shortage of vegetables in Japan creates opportunities for Chinese exporters
3/15/2018 Fewer onions and tomatoes sown in India
3/15/2018 Russia lifts restrictions on Turkish fruit and veg imports
3/15/2018 North American mushroom suppliers hoping for good spring crop
3/15/2018 Demand for Greek strawberries rising with temperatures
3/15/2018 Tomato war with Turkey increased vegetable production in Russia
3/15/2018 UK: Protection for asparagus to continue after Brexit
3/15/2018 China: Price of green peppers drops for the first time since New Year
3/14/2018 Questions raised on overpricing in wake of weather events
3/14/2018 Smooth transition expected for California spinach
3/14/2018 Indonesia: Extension of South Africaís horticultural exports
3/14/2018 Horticultural production to be encouraged in Manipur
3/13/2018 DHL delivers by bike in city centre
3/13/2018 Tomato farmers in India troubled by wholesale prices
3/13/2018 Moroccan soft fruit sector turns over Ä263 million
3/13/2018 China: Walmart helps unmarketable Lushui tomatoes enter Kunming
3/13/2018 Italy: Early White Scallop courgettes
3/12/2018 US: Weather thins green bell pepper supply on West Coast
3/12/2018 China: Vegetable prices fall after Spring Festival