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Oversupply leads to $2.72 strawberry prices in UAE

With a recent flood of strawberries into UAE markets prices have been seen going as low as USD $2.72 a kilogram. Subhash K, marketing head at Choithrams, spoke about the price drop, “Compared to previous years, this year the strawberry season in Egypt has been good in terms of quality and there has been an oversupply to the UAE.”

He said, “Egyptian strawberries are usually priced at Dh20-Dh24 a kilogram (four 250 gram clamshell pack) but during promotions they cost around Dh12 a kilogram. Last year, we were selling the same for Dh28-Dh32 a kilogram.”

A source at Geant Hypermarket said, “The Middle East in general has seen a bumper production of strawberries due to the sunny weather. The season starts around October-November and ends in April. So with good supplies of strawberries from this region being sold at Dh10 for a kilogram.”

1 Dh = 0.27 USD
source: gulfnews.com