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US: California micro kale sees macro attention

Interest continues to increase in California-grown organic micro kale. “Supply is steady and consistent for us,” says Danielle Horton of Irvine, Ca.-based Urban Produce LLC. “We are almost at capacity and looking to expand to a second location to meet increased demand for our living products.” 

Urban’s kale is grown at its Controlled Environmental Agriculture (CEA) indoor vertical farm and the company plants to order, which is helpful since Horton says the demand for its organic micro kale continues to grow. “We expect to see a slight increase every couple of months,” she says. “This allows us to plan ahead and plant just enough product to meet the demand. Because our product reaches its “maturity” in just 5-7 days, we’re able to plant to a purchase order. So every seed we plant is already sold.” Not surprisingly, this model has kept prices for the product steady at Urban since the CEA facility eliminates damaging variables found in traditional agricultural such as extreme weather, drought and pests.

New products coming
While initially Urban had to put more effort into educating consumers on the health benefits of products such as these, today consumers are more aware of the benefits and in turn, Urban sees increased regular demand from its retail markets.

That increasing interest in its products also helps push Urban to look into developing new products. “We’re always working on new microgreen blends in our Research & Development Lab,” she says. “And although they’re not available for wholesale, we’ve been able to successful grow a variety of produce including peppers, strawberries, tomatoes, and French breakfast radishes.”

For more information:
Danielle Horton
Urban Produce LLC
Tel: +1 949-600-9888

Publication date: 3/16/2017



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