Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Indian consultant helps growers through innovation

When Parvathi Menon launched her own consulting firm, Innovation Alchemy, in 2009 in India, she found a fertile market of social enterprises, large NGOs, and government agencies seeking insights on social innovation, sustainability, supply chain management and advice on how to scale up their solutions for the base of the pyramid. Over the next several years, Innovation Alchemy built a network of 2,000 social enterprises around the world and directly assisted 60 social enterprises to grow. Having worked in management consulting, media and as a leader of the World Bank’s Development Marketplace programs in India, Ms. Menon had acquired a deep knowledge of the developmental challenges facing India.

In 2014 the company decided that the best way to test its consulting hypotheses was to experiment as a social enterprise itself. To do so, Innovation Alchemy launched Fresh Harvest Pvt. Ltd. According to Menon, “We chose the agriculture sector for the first venture expansion, given the need and opportunity for innovation & facilitation in this sector, in the Indian context”.

The Fresh Harvest farm, located outside Bangalore, India, uses nearly 10 acres of land to grow everything from lemons, beetroot, carrot, chilies, and greens to Indian vegetables like murungakkai and nellikai. The team is also harvesting flowers for the domestic Indian market. Flowers provide small farmers with reliable cash flow and local market access everywhere in India, due to their critical role in Hindu religious ceremonies.

Not satisfied to simply manage a small, sustainable farming operation, Fresh Harvest has invested in new technologies like precision farming, low-energy greenhouses, rainwater harvesting and drip irrigation to reduce costs and improve sustainability.  They have added food processing units to prepare food more efficiently for delivery to market. In the last year alone, Fresh Harvest has delivered 35 tons of vegetables to market – more than twice the amount delivered by farms of similar size in the region.

Read more at Forbes

Publication date: 3/6/2017

 


 

Other news in this sector:

10/20/2017 The chemical that tells plants when it’s time to sleep
10/19/2017 Space greens beat the blues
10/18/2017 Vietnam: New high-tech flower, vegetable project in Lam Dong
10/18/2017 Plant escape from waterlogging
10/18/2017 USDA invests in research on next generation of agricultural technology
10/17/2017 Japan: Smartphone camera used to estimate vegetable taste
10/17/2017 What you missed at the LumiGrow Expert Panel
10/16/2017 Dell takes a fresh look at IoT with Aerofarms
10/16/2017 "Empowering growers to see and control more"
10/13/2017 Illumitex launches new PowerHarvest series
10/12/2017 Webinar: How to grow vine crops with LEDs
10/12/2017 App lets users check taste and nutrients of produce before eating
10/11/2017 Plumbing in Hydroponics: How to Join Pipes
10/10/2017 New technologies at the service of the tomato industry
10/6/2017 USDA helping growers build success with new technology
10/4/2017 Augmented reality comes to the cannabis industry
10/2/2017 'Electric' nozzles have potential to improve accuracy of spray treatment
9/28/2017 LetsGrow.com heatmap provides new insight
9/27/2017 Argus Controls featured in EDEN ISS project
9/26/2017 Understanding canopy and micro climate