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Paskal opens Dutch subsidiary

The Dutch horticulture is recovering and back on track again. This was a reason for Israeli supplier Paskal to increase it's focus on the Dutch market. They hired Joost van Rooij as their new Dutch sales manager in 2015 and as of January 1st, Paskal now also has an official Dutch subsidiary.

Paskal Netherlands is now a fact. A big step for the Israeli supplier of greenhouse supplies like truss support systems and high wire hooks. They have been present on the Dutch market for several years, but the opening of the Dutch subsidiary will allow them to increase their activities. "I started to work with Paskal in 1991, we started to focus on Holland in 1995. In 2007 we sold our first clips and we hired a sales manager in 2015. In 2017 we got this far that we have opened a Dutch subsidiary. This was a big step for us and our dreams became reality", said Eliezer Adania, Marketing Manager at Paskal.




Paskal distributes its products in Holland via local dealer Mertens and by direct sales to growers and cooperations. According to sales manager Joost van Rooij, the company will intensify its presence in the market. "The Netherlands has always been a focus market for Paskal, especially with our clips, truss supports and high wire systems. Yet, we also see many opportunities for our other crop supporting technologies like our wireless Growth Analysis System and Weighing Gutter. This year we will introduce a couple of new innovations that will be very interesting to the Dutch market in particular."



Paskal Netherlands is located in the city of Noordwijkerhout, where the company has an office and a warehouse, to serve its customers fast and direct. The company will serve the Dutch, Belgian, German, Austrian and Polish market.

Voor meer informatie:
Paskal Nederland B.V.
Joost van Rooij
joost@paskal-group.com
www.paskal-tech.com
Walserij 53
2211 SJ
Noordwijkerhout
The Netherlands