Sometimes original product names are synonymous to a segment name, for example Nespresso. That also happened to Ramiro, the long sweet pointed pepper from De Ruiter, which is experiencing a new lease of life after twenty successful years. Ramiro was the segment name, although the official segment name is Dulce Italiano type. "But," states Jolanda Pignatelli (Marketing Manager at Glinwell), "There is only one real Ramiro and we have been growing Ramiro in the UK and Spain for 15 years and have been supplying to Tesco exclusively for 15 years !
Ramiro will soon celebrate its twentieth anniversary and continues to be successful. In 1996 this variety started out with a trial of ten plants, now in 2015 the area of Ramiro covers more than twenty five acres in Northwest Europe.
Tasty at every occasion
Characteristic of Ramiro is not just the typical pointed shape and crunchy skin, but most especially the real sweet taste. Ramiro gives a brix of over 8, which is clearly higher than normal blocky peppers. And that difference shows in the taste! Ramiro is appreciated by young and old for its taste; even young children enjoy this tasty pepper as a healthy snack. Ramiro is suitable for use on the barbecue, in grilled and cooked dishes as well as raw in salads or simply as a snack. Ramiro guarantees a tasty Mediterranean flavor!
Healthy
Pepper is in the top ten most healthy vegetables, as is evidenced by a Dutch newspaper in an article of January 7th 2015. Within the pepper family, Ramiro stands out, with a very high content of vitamin C and Folic acid but also vitamins A and E. This variety proves that healthy and delicious go well together.
Ramiro ambassadors
Ramiro has very active growers in the UK: Glinwell PLC. They provide year round cultivation in the UK and Spain. Glinwell’s website www.glinwellplc.com is worth visiting. The website tells all about sweet peppers, cultivation, trends and innovations. Also you can find Ramiro recipes at http://www.glinwellplc.com/category/pepper-recipe/
Year-round availability
Trade and retail appreciate Ramiro especially for its year round availability. The product is cultivated by Glinwell PLC all year and is therefore available year-round to consumers.
Glinwell Marketing
UK based Ramiro partner, Glinwell Marketing have also worked with Ramiro throughout its lifetime and supply year round from their locations in the UK and Spain. Please visit their website at www.glinwellplc.com.
For more information
De Ruiter
Sharon MacGregor
Trade Partnership manager UK and Nordics
Nico van Vliet
Trade Partnership manager Benelux en Duitsland