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New varieties on display at Roses Forever stand IPM Essen

Roses Forever could be considered 'a bit long in the tooth' when it comes to exhibiting at the IPM in Essen; they have been present for many years at this Tradeshow in Germany. Every year they come up with new rose varieties to be presented at the show. “Again this year, there are 6 new varieties on display at the Roses Forever stand”, explains Rosa Eskelund, owner of Roses Forever.

Roses Forever is a rose breeder of the well-known mini roses, Roses Forever® and Infinity®, the Viking cut roses and the Plant`n`Relax® garden roses and licenses for different varieties of roses are sold all over the world. Yearly, 15,000 seedlings are produced which contributes to a broad assortment. This enables the breeding company to adapt to new trends quickly. “We always have a large number of varieties in ‘stock’ and when we notice a trend, we will introduce these varieties”.

“At the moment the Forever and Infinity mini roses are popular all over the world and especially in Japan and Europe. Even with this popularity, there are still continents in which this rose isn’t in production yet, like South America and South Africa.  Therefore, the IPM is a great opportunity to meet new customers and show them and our existing customers the new varieties”.

This year, Roses Forever introduces 6 new varieties at the IPM in Essen, Germany; a new line of mini roses, The Moscow line, Carloton Roses Forever,  Love me stem roses, ”Sweet day” and “Sweet family” from the Sweet home line, and a new climbing rose.

Click here to see the complete description of all the roses (PDF).

Next to presenting their new varieties, Roses Forever also participates in the IPM Novelties Show with one of their varieties; the 'love me' stem rose. The presentation of the "IPM novelties show 2015" will take place on Tuesday, 27th January 2015 from 10.00 a.m. to 11.30 a.m. at the opening of IPM Essen 2015 in the congress Center West, Hall  Europa.

At the IPM Essen, the Forever Roses stand can be visited in hall 5.0, stand number 5A24

For more information
Roses Forever
Rosa Eskelund
T: +45 51 57 19 90

Publication date: 1/13/2015
Author: Elita Vellekoop



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