Business Developer - Northern Europe




Job Title: Business Developer - Northern Europe
Location: Netherlands (with work travels to UK, Germany, mostly within the Netherlands)
Products: Berry Plant Varieties

Would you like to join Planasa, a global operator in the agri-food sector, specializing in plant innovation, nursery, and fresh produce?

The opportunity:
Planasa is a leading global company dedicated to the development, production, and commercialization of high-quality plant varieties. With a strong presence in the agricultural industry, Planasa is committed to innovation, sustainability, and excellence.

Currently, Planasa is looking for Business Developer – Northern Europe. The focus of this position is supporting the implementation of the commercial strategy and extending the nursery licensees with existing and new relations. You will represent the market at trade fairs and support other departments such as R&D and marketing to understand market requirements.

Planasa's sister company, Advanced Berry Breeding (ABB) is currently located in Hedel, NL, with plans to move to Utrecht in January 2024 due to its favorable travel links. This move will provide a physical office for you to collaborate with colleagues from the sister company and host meetings with your line manager. While the sales team is primarily based in Spain and France, your role will involve a mix of home office, office work, and travel.

Here are some specific tasks and responsibilities that you might undertake:

  • Build an understanding of the local market and its needs.
  • Contribute to the set-up of the commercial roadmap jointly with the partners & managers.
  • Provide the markets with the right technical support and grow sales.
  • Meetings with both potential and existing customers.
  • Targeted to grow the plant sales and revenue.
  • This is a role with a huge level of autonomy and impact across the business.

If successful, this position will receive a high level of recognition and compensation as a reward.

The company:
Driven by a passion for plants and a commitment to meeting the evolving needs of farmers and consumers, Planasa specializes in the breeding and selection of fruit, vegetable, and ornamental plant varieties. Through extensive research and advanced technologies, they strive to deliver improved varieties that exhibit superior quality, yield, and resistance to diseases and environmental challenges.

With a global network of operations, Planasa collaborates with farmers, nurseries, and distributors worldwide to provide them with the best genetic material and technical support. Their comprehensive approach encompasses every stage of the plant's life cycle, from breeding and selection to production and marketing.

Planasa's dedication to sustainable agriculture, customer satisfaction, and continuous improvement has earned them a reputation as a trusted partner in the industry. Their commitment to innovation and the pursuit of excellence ensures that they remain at the forefront of the plant breeding and variety development sector.

Your expertise:

Minimum education/qualification/experience

  • 3+ years’ work experience in technical development support or sales role in the agroindustry.
  • Degree in Agronomics or Biology, or similar.
  • Experience with any agricultural products – fruit, fertilisers, machinery etc.

Leadership and behavioral

  • Result oriented.
  • Strong networking skills to liaise with partners.
  • Ability to work autonomously, enthusiastic, and dynamic.
  • Ability to work remotely with travel across Europe
  • Sales oriented, ability to create new business and expand existing business.

Functional and technical 

  • Must be fluent in Dutch and English (+ German language is a big plus)
  • Driving license is essential.

Think you have what it takes to fulfill the responsibilities of this exciting role? Let’s talk!

Planasa has exclusively outsourced the Recruitment and Selection for the vacancy of Business Developer – Northern Europe to LCR International. For more information, please contact Jenny Gillett on 

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