Product Marketing Coordinator: North Europe - The Netherlands (working remotely)







Job Title: Product Marketing Coordinator: North Europe

Location: The Netherlands (working remotely)

Market: Breeding, Nursery, Technical Support

Produce: Berries – raspberries, blackberries, blueberries, strawberries


Would you like to join Planasa, one of the leading companies within the berry breeding and nursery business?


Planasa is a global leader in the agri-food sector, specializing in breeding the next generations of berry varieties: blueberries, raspberries, strawberries and blackberries. Established for over 40 years, they are now PE-backed and currently undergoing major transformation.


Due to releasing several new berry varieties into the market, they now require a Marketing Coordinator with a strong technical background to promote the products across Europe.


This is a role with a huge level of autonomy and impact across the business.

If successful, this position will receive a high level of recognition, and compensation as a reward.



The company’s success is based on its three fundamental pillars: research, quality and collaboration. You will have the chance to be part of a big, qualified group of people that will help you to develop your career in R&D within the agri-food sector.


As someone who will effectively establish product strategy across Europe, you will provide technical support as well as control of licensed nurseries and event management.

The position will be responsible for talking, technically with growers, managing the press, media and international events. They will work across several countries to include the Netherlands, Belgium, the UK, France and Germany but will be based in the Netherlands.


Travel across the mentioned countries on a regular basis is necessary, with the majority of time working at your home office. You will stay close to the nurseries, whilst liaising daily with the marketing department.


The position is new. They have launched new varieties and these need promoting the role there is to



Minimum education/qualification/experience

  • Graduate of Agricultural Engineering major or similar.
  • Minimum of 3 years experience in a commercial or marketing function.
  • Technical knowledge of berries – beneficial
  • Technical knowledge of fruits or vegetables essential

Leadership and behavioural

  • Very good communication skills
  • Having an international approach and being able to work with different cultures
  • Working remotely at home whilst working as part of an international team.

Functional and technical 

  • Having a technical knowledge and understanding the products
  • Being able to talk to the customers to explain the way the product is grown.
  • Strong influencing abilities.
  • The ability to see the bigger picture and connect the dots across all countries.
  • Language skills with English, Dutch (essential) and French, German (beneficial).




Think you have what it takes to fulfil the responsibilities of this exciting role? Let’s talk! For more information or to apply, please contact


Planasa has exclusively outsourced the Recruitment and Selection for the vacancy of Licensing Manager to LCR International. 

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber