Marketing

New branding and website

Generation Farms prepares for future growth

Generation Farms, grower-shipper of conventional as well as organic fruits and vegetables, launched a new logo over the summer and is now ready to share their redesigned…

Roland Bötz on organic cress marketing

"Due to Corona, 2020 has been a sluggish marketing year so far"

The marketing of cresses traditionally takes place in autumn in a rather quiet way. This gives us the opportunity to look back on the past, eventful months. "Due to Corona, 2020 has been a rather sluggish marketing year for us so far. In my opinion, it is also difficult to make a forecast for the…

Almeria agriculture sees the opportunity to stand up to ultra-processed products

"Now is the time for the sector to come together to create collaborative marketing"

In the three months in which the population remained confined during the COVID-19 pandemic, people became more aware of the importance of diet and the consumption of healthier…

Richard Neuhoff (EcoMark) on optimized natural branding processes

"Maximum productivity through machine adaptations"

This summer, the third generation of Natural Branding machines from EcoMark was launched on the market. The existing process has been significantly optimized, Managing Director Richard Neuhoff explains. "The machine is even easier to operate, can be optimized more easily for customer-specific products…

"I wouldn't think there is anyone else out there sugar testing their berries"

How Brix testing strawberries has helped build a strong premium brand in Western Australia

Taking the time to master the taste of strawberries through Brix testing and rigorous selection processes has allowed a Western Australian fresh produce company to build up a successful premium brand in the market. Quality Produce International (QPI) founded the "Heavenly" brand, which is now in its 13th…

Kenyan herb growers hope to benefit from EU market access project

Retired school teacher Regina Nderitu owns a mint plantation. She is hoping for a bumper harvest of this herb which she has been growing for the last year. Two years ago she…

Netherlands: Cooperation DOOR continues as Growers United

As of October 15, cooperation DOOR will continue under the name Growers United. During an online meeting, the new name and the new story was presented to the members and the employees. Chairman Jack Groenewegen, proudly: "The new name seamlessly fits our strategy of doing business together. That is the…

PMA Fresh Summit

Five trends in consumer habits and how these can increase marketplace success

One of PMA Fresh Summit’s educational sessions focused on consumer behaviors and how they can be used to increase success in the marketplace. This session featured Anne-Marie Roerink, President of 210 Analytics, Jonna Parker, Principal of IRI Fresh Center of Excellence, Paul Kneeland, VP of Fresh Food…

New website "All About Lettuce" for registered dietitians and influencers

This week the LGMA is launching a new website created specifically for registered dietitians, influencers, professional food writers and consumers. LettuceInfo.org is dedicated to everything you need to know about lettuce and leafy greens and is a resource to help people access facts and get answers…

BioBoost

"From waste to source of income"

On 18 September, Alderman Albert Abee of the municipality of Westland presented the first copy of the brochure 'From waste to income source! Better use of horticultural waste of the world!' to vice governor Adri Bom-Lemstra of the province of South Holland. The brochure explains what is important when it comes to reusing…

"EU agri-food promotion policy increases awareness of high standards of EU agri-food products"

Activities funded under the EU agri-food promotion policy contribute effectively to its general objective, have been implemented relatively efficiently, are generally coherent…

Virginia State University welcomes new associate administrator for programs in Cooperative Extension

Virginia State University (VSU) announces the appointment of Dr. Janine Parker Woods as its new associate administrator for Virginia Cooperative Extension programming,…

Nufarm Edge Rewards Program boosts profit potential in 2021

Nufarm announces the launch of its 2021 Nufarm Edge Rewards Program, an early order opportunity offering turf and ornamental professionals to save on popular Nufarm brands…

New cress combines mustard and cauliflower flavors

Kyona Mustard Cress has a mild mustard flavour with notes of cauliflower. The colour of the cress gives it a playful character. Kyona Mustard Cress goes well with hearty meats and fish, such as beef tenderloin or skate wing. It also combines well with different cabbages and potato. A mustard soup is only…

Helping agri-food businesses with Canada Brand digital marketing during COVID-19

The Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, announced that the Government will refresh the Canada Brand platform to ensure industry and partners…

Eat Them to Defeat Them

UK: Veg Power launches activity book to encourage kids to eat more veg

Eat Them to Defeat Them is back this October with an action-packed kids’ activity book. Veg Power and ITV have brought together Channel 4 and Sky, and partnered with Change4Life to create an activity book full of veg-themed puzzles, fun, games and recipes for kids and their families to enjoy. The book…

Prominent continues with Moroccan snack tomato grower QualiPrim

After a successful start last year, DOOR/Prominent has again been selling snack tomatoes from QualiPrim nursery, one of the best tomato growers in Morocco, since early September. ‘We’ve had a very positive experience with the partnership and the quality of the product in the past year, as have our…

The New World Little Garden

New Zealand: New World continues to push for plastic-free produce

A fruit and veggie frenzy has once again swept New Zealand, thanks to a series of colourful little pots of seedlings you may have seen pop up in New World stores or lined up…

New initiative informs about solar energy in greenhouse cultivation

Launch of new CuTE SOLAR campaign

The CuTE SOLAR (Cultivating the Taste of Europe in Solar Greenhouses) campaign provides information about production methods, quality, traceability, as well as aspects of…

New cultivation and marketing project for agricultural products from Tunisia

"We want to market sun-dried tomatoes as an export product"

Sun-dried tomatoes have always been known and loved in the Mediterranean region. In Tunisia, too, the delicacies from local production are an indispensable part of the kitchen. An ambitious support group has now set itself the goal of offering North African products on the German market. The cooperative…

European greenhouse fruit and vegetable producers launch a promotional campaign

The European producers brought together in the organizations APROA, the Association of Fruit and Vegetable Producer Organizations of Andalusia, HORTIESPAÑA, the Spanish Fruit and Vegetable Interprofessional Organization, and EUCOFEL (FruitVegetables Europe) have launched the promotional campaign…

lef Farms lends a helping hand... and a few acres of greens

As the COVID-19 pandemic continues, New Hampshire-based lef Farms continues to do its part by providing hard-working front-line healthcare workers across New Hampshire, Massachusetts, New York and New Jersey with more than $250,000 in baby greens over the past six months – a total of 50,000 meals.  “We’ve…

Wonky cauliflowers and broccoli help to power health snack revolution

The launch of a new cauliflower crisp is the latest in a line of healthier snacks, using what are known as ‘ugly’ vegetables. Clare Johnston discovered how demand for nutritious and eco-friendly food options is helping Scotland’s farmers build a sustainable future. Just seven years ago, as much as 40% of…

Pablo Lozano with Garland comments on exhibiting at a virtual trade show

Rethinking how to display product

“People know us, but we like to show new products and packaging at this show.” So says Juan Pablo Lozano, whose company, Miami, Fl.-based Garland, LLC., has attended the annual PMA Fresh Summit show for the last four years. And with this year’s show being held virtually October 13-15, Garland is…

Exclusive herb brand for food professionals: Vitalicious

Vitacress Real has launched its own brand called Vitalicious. This brand focuses entirely on premium quality, fresh herbs, and natural flavorings. These are destined for the foodservice market: wholesalers, and the hospitality and catering industries. The Vitalicious recipe: Truly Original The Vitalicious…

Pieter de Ruiter, 4Fruit Company:

"Early entry for Spanish cucumbers, peppers and mandarins on the market"

It is still early September, but the first Spanish cucumbers, peppers and mandarins are already arriving on the Dutch market. They share one common denominator; the prices are reasonable for Dutch greenhouse vegetables and overseas citrus on the market, so the Spaniards smell money, but according to…

Red Sun Farms introduces new graphic refresh to align with sustainability goals

Red Sun Farms is a high-tech hydroponic greenhouse farm with locations across Canada, Mexico, and the US, focusing on cultivatingcucumbers, peppers, and tomatoes. Red Sun Farms is a proud participant in sustainable agriculture, closely working with packaging suppliers to develop new and sustainable…

Matt Prestwich - R&G Fresh

Herb and ingredient supplier gets a ‘fresh’ new look, expands product line

Fresh herbs and ingredients supplier, R&G FRESH (previously known as R&G Herbs), has undertaken a major rebrand to reflect the company’s evolution. Founded in 1958 by Richard and Gloria Stevens, R&G Herbs started out in their back garden, where they grew herbs and sold them from a stall in Covent Garden.…

Colombian Government visits the nursery industry

The new Colombian Vice Minister of Agricultural Affairs of Colombia, Juan Gonzalo Botero, along with the General Manager of the Colombian Phytosanitary Agency, ICA, Deyanira Barrero, participated in a field trip to the Darwin Colombia production farm with Jairo Cadavid, president of the Association of…


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