Marketing

Trio of marketing experts featured at United Fresh conference

United Fresh’s sixth annual BrandStorm™ event will take place online March 9-11, 2021. The event will feature a panel of marketers and past United Fresh Produce Marketing & Merchandising Council chairs Roger Pepperl, Cindy Jewell and Mark Munger, for a fireside chat. There, they will share their…

Ando Farm, Saitama Prefecture

Japanese strawberry farm now sells local varieties online

Ando Farm in Saitama Prefecture usually does a brisk business with its picking farm, where visitors can enjoy their delicious strawberries. Some of their varieties are only…

Seven strategies to increase cherry profitability

Back in 2012, Cravo teamed up with Dr. Greg Lang from Michigan State University to help develop strategies for improving the profitability of sweet cherry production using automatic retractable roof houses. The results from these early trials at Michigan State University led to commercial installations…

Eurofins Agro strengthens cooperation with Vietnamese horticulture

Eurofins Agro has joined the Netherlands Vietnamese Horticulture Business Platform (NVHBP) as a ‘Gold Member’. Through this platform, Eurofins Agro provides knowledge and insight to growers in Vietnam. A number of Vietnamese growers has now gained experience, such as the Sapa Hitech lily nursery. Thanks…

US (WA): Boosting CEA through farm-to-fork project

Seattle architect Melanie Corey-Ferrini’s kiosk-style lobby pop-up concept called G2 is the ultimate in farm-to-fork dining. Protein-rich grains and greens are grown on-site…

A podcast by Steve Wells

The future of sustainable urban agriculture

A recent podcast by Steve Wells highlighted the future of sustainable urban agriculture. Joining him during the podcast is Diana Davidson, Founder and Managing Director of Vertemis.  Agriculture is responsible for 9% of all Greenhouse Gas emissions in the UK, according to Farm Carbon Toolkit. These emissions…

Compagnia delle Primizie

Rossetta® strawberry production in full swing

The strawberry campaign has just started at Compagnia delle Primizie, the cooperative specializing in strawberry and small fruit production. For the new campaign, the cooperative planted around 60 hectares of strawberries, expected to produce approximately 3000 tons of produce destined to both the…

Stephan Schilling, Divimove LLC:

"Fruit and vegetable retailers need to take off their marketing blinders"

Fruits and vegetables are staple foods, so some people might think that there is no need to invest in marketing for this product group. In fact, there is still a lot that can be done to increase the consumption of healthy foods even further. We spoke to Stephan Schilling, Head of PR & Communications at…

SmartParc

UK: SmartParc submits plans for a 155-acre food processing campus

SmartParc announced that it has submitted plans for its 155-acre high-tech food production campus in former Celanese near Spondon. The planned installation of 1.8 m2 will supply production facilities, start-up incubation equipment and a prospective location for a center of excellence in food production…

Standardization to build a vertical farming industry or building customized farms that keep cost high?

There are a lot of new ideas being trialed within the indoor farming space. “One of the hurdles I see is that it’s expected that there are standardized products available that will fit the new vertical farming systems being developed. Many farmers request that manufacturers develop custom components and…

These farms have big plans for 2021

When the pandemic exposed major issues with our lengthy food supply chain, in the form of shipment delays and inadequate demand forecasting, local vertical farms and indoor growing operations (aka controlled environment greenhouses in urban or rural locations) were called upon to fill in the gaps in a…

Update on the state of the horticulture Industry

Kenya: "More earnings, but huge proportion of it went to the payment of air freights"

Horticulture is the third largest foreign exchange earner and has undergone a transformation over the last 50 years garnering around 150 billion annually and contributes significantly to the Kenyan economy. The industry provides employment opportunities to about 350,000 directly and supports over six…

Yuksel Catalog

New tomato, pepper, cucumber, and eggplant varieties

Yuksel Seeds presents new innovations to its extensive catalog of varieties, with a strong focus on pear tomatoes, a segment in which its Marcus F1 variety is well-known thanks to its excellent flavor and productivity. Yuksel Seeds has practically all types of tomato as well as important varieties of…

Luc Bruneel and Leen Matthé, Belgium's Coöperatie Hoogstraten

"Cooperative came to mean something last year"

“It was hectic in the run-up to Christmas. Yet, even in the week before Christmas, we could deliver many products. We always have to wait and see how big the demand is. But last year, it was especially difficult to predict. Unpredictability is one of the words we can use to describe last year," says Luc…

All things must come to an end

But honestly, still looking good after three weeks? Wow. Source: youtube.com  

New digital cooking magazine to inspire consumer holiday cooking

To inspire families to get back in the kitchen this holiday season, Pure Flavor® recently launched their first edition of the Live Deliciously® Magazine, a 20-page digital magazine that features flavors for every style and appetite.  “Without any in-person sampling opportunities like trade shows or community…

Suppliers struggling to meet demand

Caribbean Scotch Bonnet very trendy

The Scotch Bonnet is the main commercial variety of pepper in the Caribbean, having achieved this status through a process of repeated selection based on aroma, pungency, flavour, yield, and disease and pest tolerance. Originally cultivated by the Taino Indians, the distinctly Caribbean flavour of the…

Pietro Paolo Ciardiello

Coop Sole pleased with 2020 strawberry campaign

"The 2020 strawberry campaign ended on a positive note with encouraging signs in terms of value, quantity and quality. Feedback was also good, despite some initial hesitations which lasted around 15 days and caused by the Coronavirus. In 2020, we produced 500 tons more than last year and exceeded 8200…

A collaboration between Rosso Gargano and Dick Trace

Thanks to a startup, the origin of tomatoes is now traceable

Productions characterized by a strong territorial identity can use innovative tools to track the origin of their products. This is why Rosso Gargano, the tomato brand made in Apulia, teamed up with the Abruzzo-based Dick Trace, a startup led by women and founded by Anna Rita Mastrangelo. This new…

Spain

Campaign to promote the consumption of leafy vegetables from Murcia

The campaign “Lechugas y ensaladas de la Región de Murcia” ("Lettuces and salads of the Region of Murcia"), launched by the Spanish Region of Murcia to promote the consumption of leafy vegetables, has been presented by the Councilor of Agriculture of the Region of Murcia, Antonio Luengo, and the…

Building fresh produce brand recognition and food education through direct connections with consumers

A new online food directory linking customers with agricultural producers is seeing more at-home consumers showing an interest in learning more about where their fresh produce comes from and expanding their taste palates.  ‘Straight To The Source’ Marketing Director, Monique Emmi says the site will allow direct…

Farms.com

'CEA or vertical farming will be an important area for agriculture in the future'

John Harnett, Founder and CEO of accelerator THRIVE, joined the Virtual Precision Agriculture Conference from Silicon Valley in California. He explained that the worlds of agriculture, technology and innovation were not all naturally connecting together, the industry was very fragmented, which is why he…

Malinowy Król, a perfect experience of B2C tomato promotion in Poland

Growers unite to popularize tasty pink tomatoes in Poland

The Malinowy Król Association is an organization of Polish producers who have been growing tomatoes for years. They were established in 2019 with the goal of popularizing tasty pink tomatoes of the Tomimaru Muchoo variety in Poland. In order to achieve it they created own brand for this variety –…

PMA virtual town hall

How precision nutrition can drive produce marketing

This week’s virtual town hall focused on precision nutrition. “This is a customizable approach to dietary management by providing tailored nutritional advice,” explains Max Teplitski, PMA’s Chief Science Officer, who led the panelists in the discussion. “While this has been more or less the approach of…

Strawberry season starts at Frankort & Koning B.V.

"Retail immediately started promotions upon the arrival of the first Egyptian strawberries"

While in Northern Europe the first frosts have arrived, around the Mediterranean the strawberry season is already at full speed again, despite difficult weather conditions. Leon van den Hombergh of Frankort & Koning B.V. reports: "It is noticeable that the market has waited until the strawberries were available…

Ti Gong

Shandong's 'Backyard garden' to supply agricultural products

East China's Shandong Province has inked a number of agreements in Shanghai as it released its Yinjiayu Rural Complex project to create a leisure tourism "backyard garden," hoping to lure investment and tourists from the city. The rural complex covering 38 square kilometers in Yishui County's Quanzhuang…

RHP introduces animation about clean, RHP-certified growing media

In the animation below, the European knowledge centre for growing media RHP explains why RHP-certified growing media are clean and safe for your crop. The RHP quality mark requires full control of production processes in order to effectively exclude possible contamination in the supply chain. This…

Resources for parliamentarians on responsible investment in agriculture and food systems

Increasing investments in agriculture is crucial to end hunger and poverty by 2030. However, not all kinds of investments are equally beneficial. In order to generate sustainable benefits for all, it is essential that investments are responsible. The Principles for Responsible Investment in Agriculture…

FreshFinder - Proof of Delivery System

Australian app set to provide increased confidence in fresh produce deliveries worldwide

A leading West Australian fresh produce company has created a proof of delivery system that it expects will be a "game-changer" by building confidence and greater transparency in the fruit and vegetable supply chain. The newly developed Australian app, ‘FreshFinder’ is set to benefit businesses worldwide…

Edible Garden

Edible Garden exceeds November sales during 2020 Thanksgiving season

Edible Garden, an agriculture-technology company that operates advanced environmentally controlled greenhouses and indoor hydroponic farms under stringent food safety protocols, announces a record number of sales during the month of November 2020 at nearly $1 million. "Not only was this Thanksgiving the…

WUR-students show our food’s future in seven short films

Wageningen students take strides towards the future of our food through premiering seven short creative movies about tomorrow’s food system. In the Stinger dome, on the World Food Centre grounds in the heart of the Foodvalley region, students will travel into the future to the year 2030 and review ten…

GE Current expands horticulture distribution network to support indoor growers across Eurasia

GE Current, a Daintree company, has signed three new distribution partnership agreements with Agro Top Garden, Helle-Tech Oy and Vitro HTS to make its full Lucalox HPS and Arize LED portfolio available to more greenhouse growers across Europe and Asia. The deals inked will provide growers focusing on…

Plant Empowerment

Plant Empowerment book and website now available in Spanish

‘Plant Empowerment: The basic principles’ is now also available in Spanish. Thousands of copies of the English-language edition of the book have already been sold around the world, and a Dutch version was released in August 2020. The publication of the Spanish version of the book will be celebrated…

on-demand stock packaging in box quantities

"Webshop offers broader online presence serving key markets"

Macpac is no stranger to selling online through its website. For over 4 years the Stockport–based thermoformer has sold its highly successful Plantpac range on a digital platform, which is now experiencing considerable momentum in an exploding digital market. With a rapidly growing e-commerce demand the manufacturer…

"Entire market has collapsed"

Lockdown affects business at Vienna wholesale market

At the beginning of this week, a renewed lockdown came into effect in Austria. A hard decision for the economy, and for the fruit industry there as well. The emergency measures have partly disastrous consequences for suppliers at the Vienna wholesale market Inzersdorf. A large proportion of the wholesale…

Irish urban farmers introduce weekly grocery box

New Leaf Urban Farmers has launched Beyond Organic, a Community Supported Agriculture vegetable box scheme in Ballyneety, Co Limerick, believed to be the first of its kind in Ireland. Families and individuals signing up and committing to support the scheme will receive an assortment of restaurant quality…

Armela Farms

Hydroponics and other farming techniques are helping the UAE grow a sustainable ecosystem

A couple of years ago, the UAE unveiled its National Strategy for Food Security. The plan’s primary aim is for the country’s population to have access to healthy food at affordable prices – and to hit top spot on the Global Food Security Index by 2051. However, the coronavirus pandemic and its ongoing…

AppHarvest hires Nissan’s Travis Parman as Chief Communications Officer

Travis Parman will join the AppHarvest as chief communications officer, reporting to Founder & CEO Jonathan Webb. An Appalachian native, Parman joins AppHarvest after serving in a number of global communications roles since 2012 in Paris, Tokyo and Nashville with the Renault-Nissan-Mitsubishi…

Leave it Better

‘Farmers for America’ film to air on PBS

Farmers for America is a documentary film directed by Graham Meriwether and narrated by Mike Rowe that celebrates young and beginning farmers and the opportunities agriculture has to restore rural communities. NCAT joined with the National Young Farmers Coalition, National Farmers Union, the Farmer…

Pinduoduo expands online grocery shopping to drive agricultural e-commerce ambitions

Pinduoduo, China’s largest e-commerce platform for agricultural products, has expanded its online grocery ordering service to most provinces since introducing it in the cities of Wuhan and Nanchang in August. Duo Duo Maicai, as the grocery feature is called, was introduced in response to the surging…

Fundraising campaign kicks off at Coles to support Maddie Riewoldt’s Vision

Two families united by the shared loss of a loved one will kick off a campaign at Coles to help find a cure for patients diagnosed with blood cancers. The partnership between Flavorite, Coles and Maddie Riewoldt’s Vision is set to raise a total of $500,000 to help fight bone marrow failure syndromes.…

AU: Serpentine leafminer detected in Western Sydney

Residents in Western Sydney Region are urged to look out for signs of damage and presence of fly larvae following the detection of Serpentine leafminer in a vegetable crop.…

Berry company introduces new look and messaging for their labels

International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms, has introduced a new look and messaging for its labels. Additionally, the company is promoting with an updated website and newly designed smartphone application. In late 2019, brand…

Tyfu Cymru's Virtual Plant Health Conference 2020

Conference shows importance of plant health in protecting horticulture industry, environment

The Plant Health in Horticulture brought over 100 delegates in the horticulture industry and world class speakers such as Professor Nicola Spence, Pippa Greenwood and Dr. Ana…

A drop in temperatures is enough to halt zucchini production

"The high zucchini prices of the past few days were due to the sudden lack of produce. Night-time temperatures dropped to 7-8°C, halting production," reports Roberto Bortolotti, vegetable sales manager for De Luca - Campitiello at Caab Bologna. Roberto Bortolotti "In the fall, a few nights at a low…

Tours of Melbourne Wholesale Markets resume after COVID-19 lockdowns

Tours of the Melbourne Wholesale Market in Epping have started back this week after COVID-19 restrictions and the lockdown in Melbourne forced a 7-month break to the visitor service operated by C the Market. Owner Jan Claire explains her business offers fully escorted private tours catering for those new…

“Eat them to defeat them” campaign generates £63 million in vegetable sales

ITV and Veg Power announced today that Eat Them To Defeat Them, the landmark advertising campaign designed to improve children's health, has inspired a lasting change and sales, generating £63 million in sales of vegetables nationwide across eighteen months. These newly released figures, based on…

'Solutions for food retailers facing seismic shift in consumer habits and spend'

Global logistics company C.H. Robinson is bringing supply chain expertise and technology to the aid of grocery retailers facing unprecedented demand and consumer change during…

Free Trade Advantage portal to help veggie exporters take advantage of Free Trade Agreements

AUSVEG, has welcomed the launch of Free Trade Advantage – Austrade’s new online tool designed to help Australian exporters take advantage of Australia’s free trade agreements…

Mila Naumova | Dreamstime.com

Can you solve the Japanese cucumber conundrum?

Consider this problem, derived from these Japanese phrases: boru niko (two balls), tsuna nihon (two ropes), uma nito (two horses), kami nimai (two sheets of paper), ashi gohon (five legs), ringo goko (five apples), sara gomai (five plates) and kaba goto (five hippos). How do you say “nine cucumbers”?…

PO Platinum productions are now nickel-free

An intensive horticulture that prioritizes the health of the consumer

Not only Covid-19 affects our health, but there are many other factors that can compromise our well-being, such as our food. Reducing the allergy risk factors in fruit and vegetable cultivation means a further contribution to protecting the consumer’s health. In this regard, the cultivation company PO Platinum,…

Jordan rooftop farm helps Gazans to reconnect with the land they lost

Islam Abu Saud checks the series of white plastic tubes running and twisting across the expanse of green canvas in what looks like a life-sized school science project. She…

Call for comment on irradiation of fruits and vegetables

Food Standards Australia New Zealand is calling for comment on an application to irradiate fresh fruit and vegetables. FSANZ CEO Mark Booth said the Queensland Department of…

Bilancia

A new world of distance guidance and learning in horticulture

The corona pandemic has caused a number of international horticultural projects to be delayed in construction and/or cultivation. The world is changing rapidly and the adaptability of the people is now under great stress. But adaptation is only possible if the right knowledge and skills are available, to…

Harm Ammerlaan new commercial director Hortilux

On 1 November 2020, Harm Ammerlaan will start as the new commercial director at Hortilux. As sales manager at BASF Vegetable Seeds and prior to that as general manager of LetsGrow.com, Ammerlaan built up a wealth of experience and a broad network in international horticulture. Hortilux is therefore…

Syngenta Group gets a new brand identity

The formation of Syngenta Group on June 18, 2020 marked the creation of a new leader in agricultural technology and innovation. Syngenta Group unites its four Business Units –…

Vertical farming: hope or hype?

Vertical farming has become a hot topic during the coronavirus pandemic, as supply chain disruptions and labour shortages feed perennial fears over global food security. The nascent sector, in which crops are grown in stacked indoor systems under artificial light and without soil, has enjoyed a flurry of activity this year.…


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