Marketing

The dream of a perfect climate

What's better than a dream come true? And what if this dream were to help save the earth? More and more often we see, smell, feel and hear about the effects of climate change; and according to the experts we know that CO2 emissions must be drastically reduced to keep global warming below the crucial limit of two degrees…

CAN (ON): Fresh from the Farm grows food awareness and raises funds

Ontario's Government for the People is joining with the Dietitians of Canada and the Ontario Fruit and Vegetable Growers Association in celebrating the Fresh from the Farm initiative which brings fresh Ontario grown food to communities while supporting local schools. Ontario schools participating in the Fresh from…

Jiffy reorganizes marketing department

Jiffy has reorganized its Sales and Marketing structure. To shorten reporting lines, the Marketing department which had the responsibility for Product Management globally and the previous two Sales entities (JPI; Europe Asia Africa Pacific and JPA; the Americas) have been combined into one global Sales…

Lisa Cork - Fresh Produce Marketing

"Omni-channel retail is bad for produce brands ... currently"

A leading brand strategist believes fresh produce cannot be treated in the same way as Consumer Packaged Goods (CPG) if it is going to be successful in the online world. "I am of the philosophy that we have to crack the code here, but we won't crack the produce code, by treating it as a CPG," Fresh Produce Marketing Owner…

Isolcell in Bolzano to present its sanitizing and ethylene-reducing solutions

After attending Fruit Attraction with the aim of strengthening its position in the Mediterranean and finding new partners,  Isolcell  will attend Interpoma (Bolzano, 15th-17th November 2018 - Section CD, Stand D24/04). It is the perfect occasion to celebrate the company's 60th anniversary after the celebrations at…

European Commission makes available €191 million to promote agri-food products

The 2019 programmes for the promotion of EU agri-food products will focus primarily on markets outside the EU with the highest potential for growth. The European Commission adopted the 2019…

The 3 most important factors for a profitable farm

Regardless of how you grow, the profitability of your farm will depend on three main factors: demand, viability, and profit margin. Lots of new farmers focus the majority of their efforts on their ability to grow a single crop and forget to do research on the other factors. In this article, learn how to…

Traditional butchers suggest:

Veggie butchers should be called ‘vegetable craftsmen’

Traditional butchers are suggesting the term “butcher” should be reserved for those who exclusively work with meat. The call comes after Harrods announced its first “vegetable butcher” as part of its new Fresh Market Hall. The Fresh Market Hall at Harrods Keith Fisher, chief executive at the Institute of Meat, said he understands…

Kroger predicts 2019 food trends

Kroger has revealed its food trend predictions that will steer the market in 2019. The retailer teamed up with its private brand developers, chefs and innovators to gain insight into which attributes…

former employee shows fashion in and around bell pepper greenhouses.

Fashion in the greenhouse

A former employee of WestlandPeppers went to a Polish fashion academy and now has her own fashion and bag line. She recently made a photo shoot in and around the WestlandPeppers greenhouses. Curious? Keep an eye on these Instagram pages! ( WestlandPeppers , Joanna Moskal).

How to sell produce to distributors

Wholesale distributors play a key role in the food system by purchasing, aggregating, and transporting large volumes of food and distributing it to their customers. Distributors typically sell to one or more of the following groups: Independent and chain restaurants Institutions such as schools, universities, and hospitals Retailers and grocery stores Corporate cafeterias…

Reducing post-harvest losses of tomatoes and romaine lettuce

Concerns over post-harvest losses of fresh produce prompted the World Wildlife Fund (WWF) to initiate a study to measure losses in four crops in a total of four states in the USA in the 2017-2018 growing season. The results indicate that it may be possible to increase the availability of fruits and…

Prominent's Blog

"Be transparent and tell your story"

Consumers' need for information is on the rise. They increasingly want to know by whom a product is produced, where exactly it comes from, and what you can do with it. People…

Unica, Biosabor, Casi and La Palma

Spanish growers join forces to market Adora tomatoes

Four Spanish companies have united themselves in the growth, promotion and marketing of the Adora tomato, a tomato bred by HM. Clause. Entering the market together might be quite a challenge, they agree. "It's ambitious - but we believe in it because the Adora offers a quality demanded by consumer. The…

Organic specialty salad producer to launch new products at PMA

Misionero will unveil its new salad kits, bowls, and washed-and-trimmed lettuces at PMA Fresh Summit. The brand will showcase all of its innovations at the show including items such as…

€172 million to promote EU agri-food products in and outside the EU

The European Commission will provide funding of €172.5 million from the EU agricultural budget to promote EU agri-food products in Europe and across the world. 79 campaigns, covering a wide range of products such as dairy products, olives and olive oil, and fruit and vegetables, will be rolled out over the next…

Five lessons from the Australian strawberry needle crisis

Australia is in the grip of a food contamination crisis, after metal needles were discovered in strawberries. The fruit sabotage has spread to at least six brands in four states and has resulted in Coles and Aldi supermarkets pulling the product from their shelves across the country. Additionally, New…

"Toss a tomato, win some dough"

At Backyard Farms, winter is a time to shine by providing the taste of summer tomatoes on even the coldest, snowiest days. When they heard the Maine Mariners were bringing professional hockey back to Portland for the first time since 2016, they saw an opportunity to team up with one of their restaurant customers on a fun…


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