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Vietnam: Homemade Ferrari 488 GT is also a melon shop on wheels

A man in Vietnam devised what can be seen as a most interesting marketing strategy: He took out a Ferrari 488 GT to sell loads of melons. Well, it's not a real Ferrari… What we see is a replica of the Ferrari 488 GT, that was built by the owner himself. Also, he showed his ingenuity in figuring out…

Avecon and Westland Horti Tours move

Nowadays there is a new place to be for an old-fashioned cup of coffee with Aad Verduijn. Avecon and Westland Horti Tours have moved. Their new address is Transportweg 3-d1 in Maasdijk. "A change is not always for the worst," Aad says about the new step. "The lease onn our old office was ended, which was…

Call for 2021 CEA Award Nominations

To recognize distinguished individuals and organizations in the Controlled Environment Agriculture (CEA) industry, Artemis today launched the 2021 CEA Awards. Nominations will…

Hawai'i ag programs receive $430,600 grant

Hawai‘i has been awarded $430,600 to help strengthen the state’s specialty-crop industry through a federal block-grant program. The state Department of Agriculture approved 10…

Ingenuity is a prerequisite for sales in a geographically small market

A Dutch municipality with an average of thirty degrees Celsius throughout the year. It may sound like a fairy tale, but there is such a (special) municipality: Bonaire. And just like here, they love vegetables in the Dutch Caribbean. Reason for Arie Boers to set up a horticulture company on the island a…

Lishui in Eastern China promotes strawberry industry

In recent years, local authorities in Lishui -in the southwest of Zhejiang province- have been actively promoting the region’s strawberry industry. A series of measures have…

Coming up with cauliflower oatmeal

University of Michigan students launch company to promote healthy eating

A couple of student entrepreneurs wanted to promote healthier eating on the University of Michigan campus and across the community. Therefore, Jacqueline Sun and Taylor Hurley…

New appreciation for Kyoto’s heirloom vegetables

Vegetables unique to the Kyoto area are often called Kyo-yasai. One factor that makes Kyo-yasai unique is their size. They are usually quite large. Many are much larger than…

Home food gardening: U.S. market trends & opportunities

Many consumers have a food garden and engage in food gardening because they enjoy gardening, like the outdoors, and think it is satisfying to care for plants and see their work yield results. More consumers are planting a food garden because they: think produce grown at home is healthier or more nutritious believe…

Market for edible flowers blossoms in Tunisia

A Tunisian entrepreneur growing edible flowers says she is surprised by the appetite for her homegrown product in the North African country and hopes to see a "new culinary culture" bloom. Sonia Ibidhi, a 42-year-old journalist, turned to organic farming of the niche but in-demand product "out of love"…

License fees for Jerusalema Dance Challenge videos?

Many enjoyed the Jerusalema Dance Challenge that took off in February last year. Also in the horticulture industry, many joined the challenge and recorded a nice video.…

Fragola Matera® by Nicodemo

New sustainable strawberry brand

"Sustainability is not a slogan, it is a way of doing things. We set out on this journey already 4 years ago and have taken additional steps year after year," explains Francesco Nicodemo (in the photo below), president of Frutthera Growers, a PO from Basilicata created thanks to the thirty-year experience of the Nicofruit…

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'What if a burrito could change the world?'

Growers praised in Super Bowl ad

Chipotle Mexican Grill has aired its first-ever Super Bowl ad this year to highlight the farming practices of its suppliers. While larger brands were sitting out the game this year, the airtime was snapped up by newcomers like Chipotle. (A 30-second commercial during the football game will set companies back about $5.5 million…

Naturland grower Anton Naderer on sales of organic cucumbers and tomatoes

"Due to Corona, there was no summer slump in marketing for the first time, in 2020"

According to media reports, organic cultivation and regionality are the decisive purchasing criteria for consumers in times of pandemic. But is this really the case? And does this ultimately lead to increased sales of regional organic products? Anton Naderer - a certified Naturland gardener based in…

Fresh produce distributor launches home delivery produce box

Baldor Specialty Foods has launched a Peak Season Box available for home delivery. Baldor says the box contains the best of the company’s peak season fruits and vegetables. Each week, it will scout and sample seasonal produce items arriving at Baldor to determine the best candidates for the boxes. From…

Tip: Melt the snow immediately

Dutch, German and Belgian greenhouse growers preparing for snowfall

This weekend, snowfall is expected in the Netherlands, Belgium and Germany. This, in combination with permafrost temperatures, could easily result in massive snow pressure damage in greenhouses. The horticultural insurance companies in the different countries therefore urgently advise their members to…

NL: Sweet and Sunny strawberry's import season well underway

In the Netherlands, The Greenery has begun importing Sweet and Sunny strawberries. Slightly delayed by the cold weather in Spain, the volumes are now increasing rapidly. "Fruit and vegetables help improve your immune system and maintain a healthy weight. Consumers are more aware of this than ever. So,…

Tozer Ibérica presents its new seed catalog

Tozer Ibérica has started 2021 with the launch of its new seed catalog, which in addition to including its latest products, is allowing the company to present its new image.…


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