Marketing

Michael DeGiglio rates cannabis vs. tomatoes as cash crops

Michael DeGiglio is the CEO of Village Farms International a company transitioning from produce to cannabis in Canada as well as possibly industrial hemp/CBD (cannabidiol) in the United States. While a shift to cannabis may seem like a money grab to some, and honestly money grabs aren't always a…

round tomatoes, flesh tomatoes and cherry tomatoes

Spanish supply dominates EU tomato market

Tomatoes Spanish batches dominated with regard to round tomatoes, flesh tomatoes and cherry tomatoes. Only in the case of cherry tomatoes did Italy surpass Spain a little bit. Morocco, the Netherlands, Turkey and Belgium also participated in the business. The first Greek products opened the Greek season…

Harris Moran-8849 chosen to be 2019 ‘rodeo tomato’

The high-yielding Harris Moran-8849 tomato has been selected as the official “rodeo tomato” for the 2019 San Antonio Livestock Show and Rodeo, which runs from February 7 to 24. “Each year, a new tomato variety is selected by Texas A&M AgriLife to be the official tomato of the event,” said David Rodriguez, Texas A&M…

US: Support for states to improve agricultural marketing efforts

The U.S. Department of Agriculture (USDA) announced that $1 million in matching grant funding is available for the Federal-State Marketing Improvement Program (FSMIP). This…

US (TX): High-yielding Harris Moran-8849 chosen 2019 ‘rodeo tomato’

The high-yielding Harris Moran-8849 tomato has been selected as the official “rodeo tomato” for the 2019 San Antonio Livestock Show and Rodeo, which runs from Feb. 7-24. The Harris Moran-8849 is a high-yielding plant with extra-large deep red fruit. The Harris Moran-8849 and Texas Superstar plants will be available…

Aubergine: Sicilian produce price goes slightly down

As it is widely known, Sicilian fruit and vegetable production has been highly affected by the frost waves which slowed down the aubergines' ripening, in the most meaningful Sicilian areas. Astuto company's round aubergines Indeed, prices are relatively high because of the shortage. Giovanni Astuto is a specialised entrepreneur who farms soilless aubergines alongside tomatoes. He…

Showtab on banding offers promotional possibilities

The Showtab is a Bandall innovation that teams perfectly with the Branding by Banding concept by Bandall and Specialist Printer Max. Aarts. Growing in popularity in the AGF industry worldwide, Branding by Banding seals and labels one or multiple products with a printed paper or film band. Add a further…

Emanuella Martella, Ögema GmbH:

"Large shortage of organic vegetables from Italy since early January"

The cold in the growing areas of Italy is currently affecting availability, as well as prices. The consequences have also been felt by organic producers for several weeks, confirms Emanuela Martella, spokeswoman for Ögema GmbH. The Bavarian trading company sources its organic goods directly from Italian…

Going Full Flower in Holland

The Dutch have a long and storied history as horticulture pioneers. While tulips immediately come to mind, other flowers and plants find welcoming ground in Holland. While the Netherlands might not be the point of origin for all of the flora it boasts, the fact remains that this country is one of the largest--if not the…

Cologne wholesaler markets fruit vegetables and citrus under the label Monna Lisa

"No significant problems with the availability of Spanish peppers"

The difficult weather situation in southern Europe is currently also noticeable on the Cologne wholesale market. Among other things, the broccoli and cauliflower from the southern European regions, a shortage of goods occurred with corresponding price increases result. "We have no problems with peppers…

VLAM seminar multicultural marketing

"Muslim consumers want to feel fresh produce before they buy"

The Flemish agricultural sector is strongly focused on the classical Western consumer, while 1 in 5 Belgians has an ethnic background. During the Agriflanders exhibition in Gent, VLAM held a seminar about multicultural marketing. Various speakers gave their insight in the purchase and eating behavior of…

Laser Food launches ‘Natural Branding vs Burnt Skin’ campaign

Laser Food, a pioneer of safe, efficient laser labelling technology for fresh fruits and vegetables, has announced the launch of a new promotional campaign to raise awareness of the differences between the system marketed under Laser Food’s own ‘Natural Branding’ name and inferior laser-burning systems…

Convenience marketers are seeing goods shortages

"Tight market situation for onions and pre-cut French salad"

The cold has now definitely arrived everywhere in Europe and as a result, there are price movements in every product segment. The dropping temperatures are also noticeable in the convenience sector, according to Claus Lermer, owner of the Siegsdorf wholesaler with the same name, which supplies…

"The somewhat different" appearing on the shelves

Kaufland is now also purchasing fruit and vegetables with visual defects

Kaufland takes responsibility for its fellow human beings and the environment as a whole. The retail company is fighting food waste and is now buying fruit and vegetables with…

Promotion of EU agri-food products funding increased to €191.6 million

The European Commission has launched the calls for proposals for programmes to promote European agricultural products throughout the world and within the EU. A total of €191.6 million was allocated to promotion programmes in 2019, including €181.6 million for the co-financing of the programmes and another €10 million…

Australia: Abundant delivers delicious nutrition by the tonne

Abundant Produce harvested a bumper crop of super-sweet cherry tomatoes, and donated around two tonnes of these vegetables to SecondBite, delivering nutrition to Australia’s neediest families and individuals. Over a million Australians regularly go hungry, and this food insecurity exposes them to increased risk from…

Martijn Pabon, Snow Donuts:

“Packaging is the publicity booster that can make the difference”

The cultivation of vegetables is getting more and more efficient, and because of this more products reach the market. Then how can you as a grower make your product stand out amongst the competitors? Quality is important, of course, but it doesn't always do the trick, as Martijn Pabon of Snow Donuts…

Table tomato: turning the produce value into marketing price

“Despite some frost issues during the first days of the new year, 2019 have kicked off very positively for the Sicilian table tomato sector. The anti-frost plants and the technological greenhouses are now capable of mitigating the effects of the cold, even though, this time, the temperatures reached -…

UK: Inspiring a new audience for watercress

A new watercress marketing campaign is set to increase awareness and inspire a new audience of consumers to include it in their diet. AHDB and The Watercress Association have collaborated to increase the consumption of watercress amongst 18-30-year-olds. Nicola Dodd, Marketing Manager at AHDB, said: “Social media is a great…

20 places left for companies

Westland greenhouse construction subject of upcoming book

There have been lots of interesting developments in greenhouse construction, which is why a book about greenhouses will be published in June 2019. Between forty and fifty companies will get a place in the book with nostalgic stories and anecdotes from yesteryear. Read an interview with the creator of the book here…

Project proposal for restaurant chain food supply

A regional kitchen for the short-chain greenhouse

Restaurant chain Humphrey's has its central kitchen in Bemmel (Netherlands). The goal of Humphrey's Restaurants is to use as many vegetables and herbs from the NEXTgarden…

Application of logistic regression models for the marketability of cucumber cultivars

The aim of a new study from the University of Almería is to establish a binary logistic regression method to evaluate and select cucumber cultivars (Cucumis sativus L.) with a longer postharvest shelf life. Each sample was evaluated for commercial quality (fruit aging, weight loss, wilting, yellowing, chilling injury, and…

India: Florist offers novelty vegetable bouquets

For those who wish to say Happy New Year in a novel way instead of offering routine flower bouquets, ‘Vegetable Bouquets’ have hit the market this year. Exchanging greetings with healthy vegetables on the beginning of the New Year for a wonderful journey ahead will be something special. Though flowers are the symbol…

Lycored’s tomato extract achieves non-GMO project verification

Lycomato, Lycored’s proprietary blend for supplements, has become the first tomato extract to carry the Non-GMO Project Verified seal. The seal gives consumers assurance that a product has completed a comprehensive third-party verification for compliance with the Non-GMO Project Standard. Lycomato is Lycored’s first proprietary blend and…

Export, import and balance dropped (-12.5%)

Italy: Fruitimprese points out the concerning Italian horticultural sector's competitiveness

Fruitimprese shared data regarding the first 9 months of marketing abroad Italian produce. Both the export (-12.2% quantity and -3.5% value) and the import (-1% quantity and -1.6% value) dropped. The economic balance is positive (522 million euros, -12.5% compared to September 2017) while the volume is…

Shopping test shows large regional shares, but labeling is misleading

Seasonal vegetables on the Saxon supermarket shelves are mostly from the region

Even discounters are offering regional fruits and vegetables, according to a recent shopping test. But the labeling is confusing. Pensioner Hans-Wolfgang Mögel often buys his…

Mini vegetables increasingly popular with Swiss restaurateurs

"Green mini asparagus already established within gastronomy"

In the cold season, tropical fruits and vegetables dominate Western European trade. In Switzerland, too, a lot of kakis, tangerines and similar fruits will arrive at this…

Health plus desired experience key to helping people eat more fruits and veggies

Along with a wave of resolutions starting the new year will come a flood of health messages, "eat healthy with more fruits and vegetables" no doubt among them. Turns out those…

Canada: Ontario working to grow province's agri-food sector

Ontario's Minister of Agriculture, Food and Rural Affairs announced details of a new agricultural advisory committee tasked with providing new perspectives on future growth for the sector. The Committee will include veteran agri-food industry leaders. "Our agri-food business leaders know what's best for expanding the…

Fruit, vegetable and herb days at the IPM ESSEN 2019 on the 24th and 25th of January

Young, urban target groups in the limelight

Above all, young, urban - and usually also affluent - buyers want healthy, sustainable and regional products. This new generation of customers is placing increasing demands on…

"The euphoria over snack vegetables has given way to reality"

There is a lot going on in the German food retail sector. Retailers are increasingly having to deal with the subject of convenience products: products for a mobile lifestyle are in demand, households are getting smaller and their diet healthier. Snack vegetables seem to be ideal to meet these consumer…

Stimulating fresh fruit & vegetable consumption in Europe

Freshfel Europe’s 2018 Thematic Network Joint Statement on ‘Stimulating fresh fruit and vegetable consumption for healthier European consumers’ is now open for endorsement by stakeholders. The Joint Statement outlines a variety of recommendations on how to stimulate fresh fruit and vegetable consumption…

Ireland: Christmas campaign warns retailers against discounting fresh produce

Ahead of the two biggest shopping weekends of the year, IFA President Joe Healy has warned retailers against discounting fresh produce in the run-up to Christmas. “Using farm produce as a tool to drive footfall undermines Irish production and the financial viability of specialist growers and producers. Farmers have…

The dream of a perfect climate

What's better than a dream come true? And what if this dream were to help save the earth? More and more often we see, smell, feel and hear about the effects of climate change; and according to the experts we know that CO2 emissions must be drastically reduced to keep global warming below the crucial limit of two degrees…

EU organizes agri-food mission to United Arab Emirates

Registrations to be part of the business delegation that will accompany agriculture and rural development Commissioner Phil Hogan in his high-level mission to the United Arab Emirates (UAE) are now opened . The visit, happening in February 2019, aims to facilitate European agricultural food and drink…


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