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'Buy Canadian' campaign focuses on food and agriculture

A "Buy Canadian" advertising campaign focusing on local food and the national agricultural system will be rolling out in the coming months, the federal government said Tuesday. Agriculture Minister Marie-Claude Bibeau issued a statement confirming the general aim of the campaign that's expected to roll…

Challenge to tomato origin moves forward

A putative class action against Cento Fine Foods (Cento) challenging the packaging and labeling representations regarding its “Certified San Marzano” tomato products will move forward after a California federal court denied the defendant’s motion to dismiss. Earlier this year, a trio of tomato fans filed…

Non-profit to address growing financial crisis in American farms

Launch of 'American Grown Campaign'

The American Grown Campaign launched at the Southeast Regional Fruit and Vegetable Conference on January 11. The non-profit was created by growers to address the growing financial crisis in American farms. American Grown was founded with farmers and growers from Florida, Georgia, and Michigan. “America’s…

US: Newly updated Farmers’ Guide to the Value-Added Producer Grant Program published

In conjunction with the U.S. Department of Agriculture’s recent announcement of at least $37 million in available grant support via the Value Added Producer Grant (VAPG)…

Dutch horticulture as a model for the world

Every day, across the world, more than a billion people work together to bring us the food that we eat. Scientists, producers, buyers, processors, retailers – even consumers – are each doing their part to ensure we have enough healthy food to feed the world. Rabobank, which works with clients and…

Ghana to boost vegetable and cut flower business with greenhouses

The government of Ghana has started constructing greenhouses to start the development of vegetable seeds to help boost the country’s vegetable and cut flower production sector. Three of the greenhouses are at various levels of completion, with the first one located at Akumadan in the Offinso North…

Channel hosts e-shops from 832 poor counties across China

E-commerce companies lend a helping hand to farmers

Chinese e-commerce sites are rolling up their sleeves to help farmers sell their agricultural products. This seems to be a combination of philanthropy and business that contributes to the nationwide eradication of poverty by the end of the year. Alibaba Group Holding Ltd is scheduled to launch its annual…

Danish organic Ø brand celebrates 30 years; demand has never been this high

This year, the red ‘Ø’ organic label has been in existence for 30 years. This label can be found on an increasing number of products in Denmark. Since this brand's…

New York - Cornell University research

The word ‘local’ affects the marketing of fresh vegetables

The word "local", whether used appropriately or opportunistically, appears to have particular power in the marketing of fresh vegetables. That's the conclusion of a study published by researchers from Cornell University in New York. According to a university news release, the Cornell researchers…

Spanish packaging company joins Dutch growers' sustainability initiative

Obeikan MDF, the Spanish packaging company specialized in medium density fiberboard, joins the Dutch Harvest House cooperative in the project 'Food Fellows', the initiative with which the cooperative is committed to converting rejected food or surplus which has not been able to sell into high quality…

US: Start of ‘bio engineered’ labeling

Consumers in the US will begin to see labels for genetically modified foods on their store shelves. The law implementing the labeling began Jan. 1. Any product containing…

Bernhard Nanninga (Agrado) about strong brands:

"Dutch horticulture can penetrate international markets with far more purpose"

'Made in Holland' as a large umbrella brand. The entire fruit and vegetable and horticultural sectors benefiting from it. Is that not a great idea? Yes. But not so fast. A lot…

An International Guide to Fair Trade labels

In an international collaborative effort between four joint partners -Commerce Équitable France, Fair World Project, FairNESS France and Forum Fairer Handel - and within the…

UN declares 2021 to be international Year of Fruits and Vegetables

Last Thursday, the United Nations General Assembly (UNGA)  adopted a resolution to declare 2021 the International Year of Fruits and Vegetables. The resolution says the UNGA considered the urgent need to raise awareness of the nutritional and health benefits of fruit and vegetable consumption. It also wanted…

Which variety is well received by the consumer?

Tomato variety in the vegetable aisle

In the vegetable aisle, consumers can choose from a wide range of tomato varieties. Red tomatoes, which are not too expensive, usually end up in the shopping basket. This is…

"Nursery and greenhouse industry big business in Alabama"

The poinsettia sitting on the hearth, the hydroponic lettuce in the refrigerator, the new shrubs waiting to be planted — all of these were probably grown in Alabama. Paul Brown, associate director for the Alabama Cooperative Extension System, said many Alabamians do not recognize just how significant the…

Quarter of UK shoppers don't trust organic label

A new survey has found that over a quarter of UK shoppers say they are “not confident at all” that food labelled as organic has been produced under organic farming methods. While shoppers do have more ethical considerations when shopping, there is apparently a deep suspicion over the labelling of ethical…

A.M.A. launches new website

"The horticulture industry continues to evolve"

“The horticulture industry continues to evolve, with new technologies coming into use, new niche markets opening up and next generation growers joining family farms. At A.M.A., we embrace change and growth, and we want our website to reflect that,” says Connie Bradt, who co-manages A.M.A. together with…

Jos Looije, Looye Kwekers:

“Make sure you sell emotion; that's how you build a good brand”

There are many tomato farmers around. Dutch growers, Looye Kwekers, are also specialized in this. Owner, Jos Looije, is not so concerned about the numbers. He is too busy developing a strong brand. "A tomato is made up of 90% water. So, you must sell an emotion to build a brand," says Jos. Building a brand…

Stuck to the wall, tomato and bell pepper suddenly became very expensive

“We can do that too,” people must have thought when they saw a banana taped to a wall as an art piece by a creative comedian. That is what Jelte van Kammen of Harvest House, Westland Peppers and Kwekerij Moors wanted to put to the test. Pepers in doos, te koop voor €120000,Chilipeppers in box, for sale €120000, #realart…

Freshfel Europe calls for higher levels of fresh produce consumption

Freshfel Europe has called for a fresh fruit and vegetables-in-all-policies approach in its presentation of its 2019-2024 priorities paper for the EU institutions ‘Fresh Fruit…

Advent calendar informs the public about genome editing

CRISPR/Cas is one of several genome editing techniques that can be used to specifically induce changes in the genome of plants. For years, there has been an intense debate as to whether the use of genome editing is a curse or a blessing for agriculture. Some see genome editing as an important tool to…

Mucci Farms sponsors Huron Memorial Stadium

Mucci Farms announced that they have partnered with the Huron Athletic Booster Club to finance a new turf at Huron Memorial Stadium, home of the Huron Tigers High School Football team.  The $400,000 (USD) sponsorship includes an 8-year naming rights agreement which will officially rename the venue to “Mucci…

April Clayton of the Chelan Douglas Farm Bureau:

“Global G.A.P is a good program, but it makes farming more challenging”

April Clayton with the Chelan Douglas Farm Bureau says the Global G.A.P program - the annual certification process - has many strengths that benefit producers and consumers…

€200 million to promote European agri-food products in and outside the EU

The European Commission will allocate €200.9 million in 2020 to fund promotion activities for EU agri-food products at home and abroad. The 2020 promotion policy work programme adopted by the Commission outlines the main priorities for support. EU policy on the promotion of agri-food products is designed…

US: As growers turn to Mexico for labor, workers turn to courts for wages

California’s nearly $50-billion agriculture industry is recruiting record numbers of seasonal farmworkers from Mexico as it confronts a years-long labor shortage exacerbated by the Trump administration’s crackdown on undocumented immigration. Recruitment of seasonal foreign workers under the H-2A visa…

Impulse purchases as extra source of income

With the holidays approaching and the Christmas range already in the shops, consumers are increasingly tempted to make impulse purchases. How can we, as the fruit and vegetable sector, profit from this too? These five elements allow those extra (vine) tomatoes to end up in the shopping cart: product,…

National attempt to tackle the 4 billion-pound food waste

UK supermarkets should remove 'best before' dates

According to a major study published on Tuesday, UK supermarkets could save £4 bln worth of food from going into bins by removing ‘best before’ dates where possible. The study is backed by advice to British retailers to sell fresh fruit and veg loose, where suitable, to cut plastic packaging. “Around a…

Research shows consumers prefer unlabeled produce over GMO labeled

Consumers were more willing to buy unlabeled produce after being shown food tagged as “genetically modified” in a new Cornell study that comes two months before a new federal…

Cucumber flavoured leaves

Koppert Cress launches Cuzco Leaves

Koppert Cress presents Cuzco Leaves, a cucumber-flavored leaf. According to the company, when used raw, it is a visually appealing ingredient. The stem can have too strong a taste, so only (parts of) the leaves can be used. The leaf can be used in cocktails, with fatty fish, tuna tartare, steak tartare and…

Foreign fruit and veg often sold as domestic produce in Poland

Imported fruits and vegetables are increasingly offered as domestic produce in Poland. Retail chains are doing this to sell potatoes from the Netherlands, cabbages from…


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