Marketing

Horticultural playground to teach kids about the industry

The Dutch municipality of Haarlemmermeer is offering 5 ha for the Greennest Experience & Hotel in Park 21. At this location, a hotel, a nursery, a restaurant with meeting rooms, and the educational playground Greennest Play will be built. Stiching Innovatie Glastuinbouw (SIGN) is developing a plan…

Canadian hockey medalists team up with CPMA

CPMA has announced a new partnership with Olympic hockey gold medallists Rebecca Johnston and Mélodie Daoust. Johnston and Daoust will be promoting the Half Your Plate…

Greenport West-Holland and Végépoly are intensifying their cooperation

French-Dutch horticulture cooperation

The horticulture clusters Greenport West-Holland and Végépolys are going to cooperate intensively. To this purpose, Greenport and the French horticulture cluster have signed a Memorandum of Understanding. Greenport West-Holland is the regional network organisation of the government, industry, educational…

Ontarians select first Consumers' Choice retailer award winner

For the first time in more than 30 years, consumers have chosen a Consumers' Choice greenhouse vegetable grocery store display contest winner. The award goes to Metro #331 in Orangeville for building the most creative display of Ontario greenhouse vegetables. "Congratulations to Metro #331 in Orangeville…

"Vegetables are the new sneakers" should stimulate vegetable consumption

"With this vegetable campaign we want to reach young people between 20 and 30 years"

The German producer organizations for fruit and vegetables, united in the BVEO (Federal Association of Producer Organizations Fruit and Vegetables e.V.), in terms of…

Thomas Ruiter and Menno Keppel: pioneers in Thailand

It has already been fifteen years since Thomas Ruiter and Menno Keppel of D.A.T.T. packed their bags and went off to Thailand to sell horticultural supplies and technology. Since 2019, Thomas, Menno and their Thai partner Nickey Panadda Inkeaw run a successful tomato company, and their product can be…

Javo USA puts focus on Solutions

Horticulture growers in North America face new challenges every day. From market and labor pressures, to keeping up with the latest trends in landscaping, the problems can be almost overwhelming. This led Javo USA, Inc. to look for a new approach to help its clients and the new Javo USA website ( http://javousa.net/ ) is part…

Bayer donates $50,000 to Association of Foreign Correspondents in the United States

Bayer announces its new partnership with the newly formed Association of Foreign Correspondents in the United States (AFC) that will provide present and future generations of journalists the resources needed to help them pursue other areas of interest within their industry. Bayer and AFC will establish…

Pay for your gin and tonic with a cucumber

On Thursday 13 and Friday 14 June, you can pay for a gin and tonic with a cucumber at music venue Annabel in Rotterdam, the Netherlands. Every visitor, however, can only hand…

"Hydroponic growers should be promoting locally-grown produce"

Whether or not hydroponic growers are using organic practices to produce edible crops, consumers are more likely to be interested in whether the produce is locally grown. There has been much discussion over whether controlled environment hydroponic food production should be allowed to be certified…

Eating Queensland strawberries this winter

Queensland’s annual strawberry season launched last week on the Sunshine Coast, serving as the perfect reminder for customers to add fresh strawberries to their shopping lists once again. by Growcom CEO, David Thomson Strawberries have long been one of Queensland’s favourite fruits renowned for their…

Aussie fruit and vegetable growers to showcase produce to international buyers

Importers, wholesalers and retailers from six export markets within Asia will touch down on Australian soil next week for the annual AUSVEG Reverse Trade Mission, commissioned by Hort Innovation and supported by the Victorian Government. The 2019 Reverse Trade Mission is part of a strategic levy…

German herbs in environmentally friendly packaging

Netto launches sustainable mini potted herbs

From May 27th, Netto will be offering mini-herb gardens for local cuisine in all branches nationwide. The special feature: The pot, which is planted with four herbs, consists…

Store is offering paper and re-usable bags made from recycled materials

Sainsbury’s removes all plastic bags for loose fruit and veg items from all stores

Sainsbury’s has today committed to cutting a further 1,284 tonnes of plastic this year. This includes removing 489 tonnes’ worth of plastic bags, which are currently used for…

IFA Soft Fruit Growers Chairman Jimmy Kearns:

"It is critical that strawberry growers receive a fair return"

IFA President Joe Healy has called on consumers and retailers to support the Irish strawberry sector – a vital indigenous industry worth €47m at farm gate, with 57 growers producing over 8,000 tonnes annually. Joe Healy said Irish growers produce top class produce year on year with production expected to…

Deforche team rides against cancer

During the Ascension Day weekend, the combined team from the Deforche Construct Group rode 1000 km in four days to raise money for cancer research. With riders from all the branches of the DCG group and multiple countries, the diverse team had riders from Thermoflor, the Garden Centre Specialist.…

Supports for Broader Public Sector

Ontario releases Local Food Report

The Ontario government released the 2019 Local Food Report , highlighting the hardworking entrepreneurs of Ontario's local food economy. "Local food is the heart of Ontario's agri-food industry. Over this past year, our government - working with stakeholders, local food businesses and the Broader Public…

UK: Royal seal of approval for versatile watercress

Watercress is making a comeback on dinner tables across the UK and got a royal seal of approval when it was featured in the grand state banquet hosted by the Queen. On Monday evening, according to press reports President Trump and 170 guests were treated to a very British menu, featuring a great…

Global CEA Census launched to help drive agriculture industry forward

Global automation specialist Autogrow and New York based Agritecture Consulting are appealing to growers to take part in the inaugural Global CEA Census. The Census seeks to…

Ontario launches program recognizing Local Food Champions

Ernie Hardeman, Minister of Agriculture, Food and Rural Affairs, kicked off Ontario's Local Food Week by celebrating the new Local Food Champions program. The Minister was joined by Mississauga - Lakeshore MPP Rudy Cuzzetto and Lloyd Herridge from Herridge's Farm Fresh Market in Mississauga to recognize…

Poland: Raspberry King Association established to promote Tomimaru Muchoo tomatoes

The new Raspberry King Association (Stowarzyszenie Malinowy Król, SMK) aims to integrate and represent raspberry tomato producers nationwide. The SMK currently has 30 members, representing companies supplying about 80 percent of raspberry tomatoes to all retail chains on the domestic market. The…

CAN (ON): Famous tomato landmark closed

It's located on Talbot Street in Leamington, it's big and red and shaped like a tomato - but it actually is a Visitor Information Booth. Or, it was. The Leamington District Chamber of Commerce in conjunction with the Municipality of Leamington, has closed the Tomato Visitor Information Booth, a famous…

Canada: US$1.25 million investment in growth- and seed-stage companies

Radicle Growth has joined forces with Nutrien to launch the Nutrien–Radicle Challenge Canada. Together, their efforts are focused on supporting innovation in Canada. The…

Mike Chapman, CEO Horticulture New Zealand:

"Supporting great careers in horticulture"

Getting the horticulture careers message out to people at school, looking for the opportunity for an exciting career, is a big challenge. by Mike Chapman Over the years, we've…

UK: How much has Brexit cost your business so far?

DEFRA’s EU Exit team have sent a communication to the HTA requesting information about the effects Brexit has had on businesses, in particular no deal planning. They wish to…

USAID awards $3 million to Purdue's Feed the Future Innovation Lab

The U.S. Agency for International Development (USAID) awarded $3 million to Purdue University to extend the work of the Feed the Future Innovation Lab for Food Processing and Post-Harvest Handling (FPL), which the university leads, for another three years. The faculty-led, multi-disciplinary FPL works to…

Growers celebrate British Tomato Fortnight

"Working together makes us more productive"

When it comes to their relations with retail and market agreements, the UK tomato growers play their own game. But when it comes to threats for the industry, or representing the industry, they know where to find each other. As a result, every year the British Tomato Fortnight is organized, putting this…

China's organic community gets new organic online addresses

Organic and.bio domain names are now licensed for use in China. Afilias, the registry operator behind the internet addresses ending in .organic and .bio, announced at Biofach China that both addresses have been approved by the China Ministry of Industry and Information Technology (MIIT) for sale in…

why Prominent thinks differently

"Bulk is seen as uninspiring, of mediocre quality and cheap"

Competition in horticulture is fierce. Whereas before lowering your cost price was key, the focus has shifted to adding value in the last couple of years. "Finding a niche", is something growers were urged to do often, as well as staying away from bulk. The team from the Dutch growers organisation,…

US: $41 million for healthy food access projects now available

Newly renamed, the former Food Insecurity Nutrition Incentives Program (FINI) – now the Gus Schumacher Nutrition Incentive Program (GusNIP) – helps low-income families to access more fresh fruits and vegetables. The program, which is still jointly administered by the U.S. Department of Agriculture’s…

European growers and agri-cooperatives join European election debate

Three weeks ahead of the crucial European elections, EU farmers and agri-cooperatives, represented by Copa and Cogeca, are launching their manifesto entitled WeFarm4EU, encouraging the whole European farming community to raise their profile and to vote. In a tense European and international political…

Hydroponic farming systems: try before you buy

NexTech AR Solutions has signed a deal with Just Vertical, a hydroponic farming technology company, to provide augmented reality solutions to enhance the online shopping experience. Just Vertical will utilize NexTech’s ARitize eCommerce platform to create true 3D AR models of its AEVA hydroponic farming…

New variety of Bejo Samen GmbH

TriColore asparagus should be the impetus for alternative solutions for the German asparagus sector

"The German asparagus sector needs an impetus to alternative approaches," says Günter Hugenberg of Bejo seed GmbH. "Our new asparagus variety Cumulus TriColore should be the answer to the crisis we have seen in last year's asparagus sales." "Due to the warm weather of recent weeks, the first harvests…

Locally grown produce: Are buyers willing to forgo quality?

West Coast farms produce more than 90 percent of the broccoli consumed in the United States. With production mainly in California, and concentrated in Monterey County, this creates a food security issue, especially in light of California droughts in recent years, and long supply chains to the East Coast,…

Syngenta Vegetable Seeds forges alliance with Produce Marketing Association

Syngenta announces its alliance with the Produce Marketing Association (PMA). “Our customers’ needs are at the heart of everything we do, and those needs extend well beyond…

Stable demand for imported tomatoes in Germany

"Demand for large calibers was very high this year"

The market share of imported tomatoes in the German market has remained almost the same in recent years. There were no significant ups or downs, although over the last three years there has been a steady decline of about 10,000 tons per year. In the last 5 years, quantities have always come out at…

Promoting the value of EU food safety: #EUandMyFood

EFSA, the EU Member States and the European Commission are jointly launching a campaign called #EUandMyFood. Their aim is to remind EU citizens how everyone benefits from the European food safety system that was created in 2002 under the General Food Law. Everybody loves food. It contributes to the…

Australia: $4M investment to get kids eating 19,000 tonnes more veg a year

A new Australian research initiative designed to educate and encourage children to eat more vegetables aims to increase their daily intake of fresh produce by more than half a serving per day. Supported by Hort Innovation through $4 million in R&D funding, the 5-year VegKit project will deliver a…

German market

"Responding to feeling of guilt with fresh packs"

Dutch cooperative growers association, ZON, has been busy with a pilot project since mid-March. This test is being conducted in the German market. About 150 Edeka supermarkets in the Hannover-Minden region have been selling ZON fresh packs. The association's magazine spoke to Linda Naus, ZON's Marketing…

‘Promoting unhealthy eating’

Wimbledon strawberry advert banned from London Tube

Transport chiefs have been forced to scrap an advert for Wimbledon featuring strawberries and cream – because it violated rules on fatty foods. A ban on junk food adverts…

DRV, BVEO and Landgard:

Working together for German production

Current market developments and future topics such as structural change, sustainability and appreciation of German production were the focus of the visit by Franz-Josef Holzenkamp's, President of the German Raiffeisen Association and Christian Weseloh, Managing Director of the Federal Association of…

Greece: Former factory turned into museum celebrating tomato industry history

On the south side of Santorini, a former tomato paste factory has been turned into a museum celebrating the history of the island’s tomato industry. When the factory opened in Vlychada in 1945, there was no electricity. Coal powered the machinery and seawater was pumped in to wash and steam the tomatoes.…

Leaf and fruit vegetables popular on the market

"Austrian butterhead and mixed lettuce are selling quickly in run-up to Easter"

In Austrian wholesaling, local leafy vegetables are available in large quantities just in time for Easter. Butterhead and mixed lettuce from local cultivation are already…

Qatar Airways to source locally-grown fresh produce

Qatar Airways is partnering with Qatarat Agricultural Development Company (QADCO) to supply Qatar Aircraft Catering Company (QACC) with fresh produce to be served onboard Qatar Airways flights from Doha and at Doha Hamad International Airport (HIA) lounges. QACC will purchase fresh fruits and vegetables,…

Böttcher Gartenbau supplies ingredients for popular Easter specialty

Seven herbs for green sauce - now with German herbs

Parsley, chives, chervil, sorrel, pimpinelle, borage and watercress: "Every connoisseur knows that these are the necessary ingredients for the green sauce." The well-tried specialty is a seasonal highlight, especially in Southwest Germany, and especially at Easter," says Hendzel, responsible for…

Win €500K to develop your sustainable business

Green-minded entrepreneurs and sustainable start-ups are being urged to apply for this year’s Postcode Lotteries Green Challenge . The winner of the competition, which is open for entries until 12:00 noon on 1st of May, will win €500,000 of funding to develop their business. The runner up will win…

"Accelerating innovation in a changing world"

Farmers today face increasing challenges including climate change, soil erosion and biodiversity loss, as well as having to manage changing consumer expectations and views on agricultural technology. Syngenta's new approach aims to support farmers by further improving the way crops are grown and…

“Veggycation” relaunch teaches us how to love vegetables

Eating the right amount of vegetables each day will not only support your overall health and wellbeing, it can also help improve your vision, speed up your metabolism and keep your mind active. The nutrition, origins, health benefits and even cooking and storage tips for more than 80 vegetables have been…

"Within minutes, I knew where to go"

Dutch horticulture suppliers can, internationally oriented as they are, be found all over the world. They raise new projects from scratch, or provide maintenance. Organizing all this traveling takes a lot of time, and that is why companies often turn to Pack & Go. Conny Kleppe and Mandy van Tetering…

Kevin Jühlcke, munich micros GmbH:

"After three years of development, we have regional cress that can compete with the best in the world"

Urban and vertical farming projects are increasingly shaping modern agriculture. For a few months now, the surrounding areas of the city of Munich' have also been seeing a…

April 17, 2019

Celebrating farmers with a Twitter storm

As part of their Good Food for All campaign, IFOAM – Organics International wants to showcase sustainable, organic farmers who grow food and highlight the role they play in…

Sesame Street characters help promote fruit and vegetable sales

The Produce Marketing Association (PMA) has announced a new collaboration with the National Association of Convenience Stores (NACS), through the eat brighter!™ program that allows participating NACS retailer and supplier members to use Sesame Street character images to promote fruit and vegetable sales.…

Romeo Ceroni, etter & berno AG:

"The season for spinach has just started here in Seeland"

"The season for protected cultivation spinach has just started here in Seeland", says Romeo Ceroni, managing director of the fruit and vegetable company etter & berno AG, from Ried/Kerzers in Switzerland. "We try to source our products as regionally as possible, and if no spinach from Seeland or…

NatureFresh Farms introduces new sustainability initiatives and team member

On April 3rd to 4th, NatureFresh Farms will be sharing their achievements in sustainable development by featuring their new eco-friendly compostable tray at this year’s Canadian Produce Marketing Association convention & tradeshow. By launching this new compostable packaging for both their…

Barbora Spurná, Pack'nlog GmbH:

"People buy and consume with their eyes"

The presentation of goods is and remains an important aspect in food retailing. In addition to fixed facilities, operators often look for additional, flexible out-of-pocket expenses, such as seasonal offers and special promotions. Even larger retailers are looking for ways to better represent their…


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