Marketing

Animations promote New Zealand tomatoes

TomatoesNZ released two fun and informative animations about New Zealand fresh tomatoes. The animations share facts about how these fresh tomatoes are grown. They also provide key information about the industry including requirements for labelling of imported tomatoes which are treated with ionising…

Ontario celebrates local food promotion with retailer awards

Recently, Ernie Hardeman, Minister of Agriculture, Food and Rural Affairs, joined by Kitchener-Conestoga MPP Mike Harris, presented Sobeys #685 in Kitchener with two Foodland…

Background colour affects appeal of vegetables

The background colour of vegetables affects the level of appeal consumers ascribe to it, according to research from Brigham Young University in Utah and the Delft University of Technology in the Netherlands. It turns out consumers consider vegetables with a black background to be more appealing.…

Sahara Forest Project expands to 20 hectare

Jordan: Expansion for salt water desert greenhouse thanks to cruise ship deal

Costa Group, through its Costa Crociere Foundation, joins forces with the Sahara Forest Project Foundation to enlarge the scope of the innovative initiative to revegetate the desert in Jordan with sustainable technologies. The agreement was signed by Lars Myren, Chairman of the Sahara Forest Project…

US (FL): Greenhouse training online course on costing and profitability

Develop the skills to accurately estimate production cost and profit for your greenhouse or nursery business. Costing & Profitability is the fourth course of the 2019…

Peter Hein, Bayrische Pilzbörse GmbH:

"Sprouts are very popular as superfoods right now in summer"

Sprouts have gradually become established in the trade in recent years. Especially in the warm season, these greens are quite popular with restaurateurs and specialty retailers. In addition to the tried-and-tested standard varieties, new varieties are increasingly finding their way to regional consumers,…

Summer supper club coming to Instagram

Village Farms is teaming up with My Diary of Us to provide a place where folks can come together and discuss recipes and other cooking ideas. Called the Summer Supper Club, it…

Poland: Campaign to promote local pepper, courgette and eggplant

"All flavors and colors of pepper, courgette and eggplant from the south of Mazovia" is the name of a marketing campaign, which began on July 10 and was organized by the Polish Association of Pepper Producers. The initiative was made possible thanks to the financial support from the Fruit and Vegetable…

Growing a whopping 140 tomato varieties in a greenhouse tunnel

A whopping 140 tomato varieties in a greenhouse tunnel. The tomato cultivation at social enterprise WAAK, in the Belgium town of Heule, is everything but ordinary. Not only are the varieties selected specifically on taste and grown locally, the production is run by people at a distance from the labor…

Photo report: Visiting the producers of Franken-Gemüse Knoblauchsland

"For chicory, alternative packaging is not an option"

"Strawberries are a complicated product in the summer: if the weather is too hot, the berries grow too fast, and we try to counteract that with slower growth varieties such as the Opra," says Fritz Boss of the farm greenhouse facility. Click here for the photo report of the visit. "Growing strawberries…

Tomatoes from New Zealand in the limelight

The Horticulture Conference will take place on 31 July – 2 August at Mystery Creek, Hamilton (New Zealand). The TomatoesNZ AGM is at 4pm on Wednesday 31 July. Prior to this are presentations from a range of speakers including many that will appeal to covered crop growers. View the programme and register…

Two fresh produce companies team up for summer sweepstakes

Good Foods™ and Duda Farm Fresh Foods, growers of consumer brand Dandy®, have partnered to give one lucky winner of their Good & Dandy Sweepstakes a Weber Spirit® E-330TM…

UK: Isle of Wight tomatoes in the spotlight

This week the Isle of Wight’s tomatoes are featuring on ITV. M&S have launched four new TV adverts showcasing tomatoes grown on the island. You can check out the commercials on YouTube as well: Read more about the campaign at M&S and Isle of Wight Radio .

Cologne specialist delivers potted and pre-cut herbs and herbs all year round

"Summer is a good time for Bornheimer potted herbs"

Herbs of domestic production are gaining importance in the German specialist trade from year to year. While the German harvest is currently in full swing, demand is increasing at a rapid pace, observes Ahmed Bouklata, owner of the wholesale company Kräuter Express. The specialist sells potted and cut…

Traders wonder: Will there be a relocation in 2023?

Fear for the future of the Cologne wholesale market

It was way back in 2007 that the Cologne City Council decided on a future relocation in 2020. Meanwhile, the ambitious new construction plans in Cologne-Marsdorf will be done only in 2023. But the groundbreaking ceremony for the new property is still pending and the interim negotiations are sluggish.…

Kaufland draws a positive balance after completion of tests

Wonky vegetables now available throughout Germany

From the end of June onwards, Kaufland will be selling fruit and vegetables with visual defects and unusual shapes throughout Germany. The company is thus completing the test…

"Fresh vegetables continue to gain ground in foodservice market"

Whether in a smoothie for ‘on the go’, snack tomatoes in a business meeting or an 80/20 meal at a top-class restaurant... Bauke van Lenteren, Manager Convenience at vegetable breeding company Rijk Zwaan, has noticed that fresh vegetables are becoming an increasingly important ingredient in the growing…

Pink tomato campaign kicks off in Spanish municipality of Barbastro

The pink tomato season of Barbastro has just started and the tomatoes grown in protected conditions have already hit the shelves. The product will be available on a large…

'Buur on Tour':

Swiss home delivery subscription fails due to lack of demand

Regional vegetables or fruits, for local customers. This is the concept of 'Buur on Tour', the Swiss home delivery subscription for local food. But after just over two years,…

Horticultural playground to teach kids about the industry

The Dutch municipality of Haarlemmermeer is offering 5 ha for the Greennest Experience & Hotel in Park 21. At this location, a hotel, a nursery, a restaurant with meeting rooms, and the educational playground Greennest Play will be built. Stiching Innovatie Glastuinbouw (SIGN) is developing a plan…

Canadian hockey medalists team up with CPMA

CPMA has announced a new partnership with Olympic hockey gold medallists Rebecca Johnston and Mélodie Daoust. Johnston and Daoust will be promoting the Half Your Plate…

Greenport West-Holland and Végépoly are intensifying their cooperation

French-Dutch horticulture cooperation

The horticulture clusters Greenport West-Holland and Végépolys are going to cooperate intensively. To this purpose, Greenport and the French horticulture cluster have signed a Memorandum of Understanding. Greenport West-Holland is the regional network organisation of the government, industry, educational…

Ontarians select first Consumers' Choice retailer award winner

For the first time in more than 30 years, consumers have chosen a Consumers' Choice greenhouse vegetable grocery store display contest winner. The award goes to Metro #331 in Orangeville for building the most creative display of Ontario greenhouse vegetables. "Congratulations to Metro #331 in Orangeville…

"Vegetables are the new sneakers" should stimulate vegetable consumption

"With this vegetable campaign we want to reach young people between 20 and 30 years"

The German producer organizations for fruit and vegetables, united in the BVEO (Federal Association of Producer Organizations Fruit and Vegetables e.V.), in terms of…

Thomas Ruiter and Menno Keppel: pioneers in Thailand

It has already been fifteen years since Thomas Ruiter and Menno Keppel of D.A.T.T. packed their bags and went off to Thailand to sell horticultural supplies and technology. Since 2019, Thomas, Menno and their Thai partner Nickey Panadda Inkeaw run a successful tomato company, and their product can be…

Javo USA puts focus on Solutions

Horticulture growers in North America face new challenges every day. From market and labor pressures, to keeping up with the latest trends in landscaping, the problems can be almost overwhelming. This led Javo USA, Inc. to look for a new approach to help its clients and the new Javo USA website ( http://javousa.net/ ) is part…

Bayer donates $50,000 to Association of Foreign Correspondents in the United States

Bayer announces its new partnership with the newly formed Association of Foreign Correspondents in the United States (AFC) that will provide present and future generations of journalists the resources needed to help them pursue other areas of interest within their industry. Bayer and AFC will establish…

Pay for your gin and tonic with a cucumber

On Thursday 13 and Friday 14 June, you can pay for a gin and tonic with a cucumber at music venue Annabel in Rotterdam, the Netherlands. Every visitor, however, can only hand…

"Hydroponic growers should be promoting locally-grown produce"

Whether or not hydroponic growers are using organic practices to produce edible crops, consumers are more likely to be interested in whether the produce is locally grown. There has been much discussion over whether controlled environment hydroponic food production should be allowed to be certified…

Eating Queensland strawberries this winter

Queensland’s annual strawberry season launched last week on the Sunshine Coast, serving as the perfect reminder for customers to add fresh strawberries to their shopping lists once again. by Growcom CEO, David Thomson Strawberries have long been one of Queensland’s favourite fruits renowned for their…

Aussie fruit and vegetable growers to showcase produce to international buyers

Importers, wholesalers and retailers from six export markets within Asia will touch down on Australian soil next week for the annual AUSVEG Reverse Trade Mission, commissioned by Hort Innovation and supported by the Victorian Government. The 2019 Reverse Trade Mission is part of a strategic levy…

German herbs in environmentally friendly packaging

Netto launches sustainable mini potted herbs

From May 27th, Netto will be offering mini-herb gardens for local cuisine in all branches nationwide. The special feature: The pot, which is planted with four herbs, consists…

Store is offering paper and re-usable bags made from recycled materials

Sainsbury’s removes all plastic bags for loose fruit and veg items from all stores

Sainsbury’s has today committed to cutting a further 1,284 tonnes of plastic this year. This includes removing 489 tonnes’ worth of plastic bags, which are currently used for…

IFA Soft Fruit Growers Chairman Jimmy Kearns:

"It is critical that strawberry growers receive a fair return"

IFA President Joe Healy has called on consumers and retailers to support the Irish strawberry sector – a vital indigenous industry worth €47m at farm gate, with 57 growers producing over 8,000 tonnes annually. Joe Healy said Irish growers produce top class produce year on year with production expected to…

Deforche team rides against cancer

During the Ascension Day weekend, the combined team from the Deforche Construct Group rode 1000 km in four days to raise money for cancer research. With riders from all the branches of the DCG group and multiple countries, the diverse team had riders from Thermoflor, the Garden Centre Specialist.…

Supports for Broader Public Sector

Ontario releases Local Food Report

The Ontario government released the 2019 Local Food Report , highlighting the hardworking entrepreneurs of Ontario's local food economy. "Local food is the heart of Ontario's agri-food industry. Over this past year, our government - working with stakeholders, local food businesses and the Broader Public…

UK: Royal seal of approval for versatile watercress

Watercress is making a comeback on dinner tables across the UK and got a royal seal of approval when it was featured in the grand state banquet hosted by the Queen. On Monday evening, according to press reports President Trump and 170 guests were treated to a very British menu, featuring a great…

Global CEA Census launched to help drive agriculture industry forward

Global automation specialist Autogrow and New York based Agritecture Consulting are appealing to growers to take part in the inaugural Global CEA Census. The Census seeks to…

Ontario launches program recognizing Local Food Champions

Ernie Hardeman, Minister of Agriculture, Food and Rural Affairs, kicked off Ontario's Local Food Week by celebrating the new Local Food Champions program. The Minister was joined by Mississauga - Lakeshore MPP Rudy Cuzzetto and Lloyd Herridge from Herridge's Farm Fresh Market in Mississauga to recognize…

Poland: Raspberry King Association established to promote Tomimaru Muchoo tomatoes

The new Raspberry King Association (Stowarzyszenie Malinowy Król, SMK) aims to integrate and represent raspberry tomato producers nationwide. The SMK currently has 30 members, representing companies supplying about 80 percent of raspberry tomatoes to all retail chains on the domestic market. The…


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