Pure Flavor® is introducing Organic RedRoyals® Sweet Cherry Tomatoes. This certified organic variety is grown in a high-tech greenhouse environment, delivering flavor and dependable quality all year long.
Building on the strength of the RedRoyals brand, the launch of an organic variety was a natural next step. The organic variety combines the signature flavor, texture, and visual appeal of the original with organic, greenhouse-grown practices. As the snacking on-the-vine segment continues to show strong growth, this new offering meets consumer demand with sweetness, a crisp bite, and a deep ruby red color.
Glass says RedRoyals have a natural sweetness and deliver a satisfying crunch as well.
"Today's consumers want more than just organic—they want flavor, consistency, and confidence in how their food is grown," said Mike Glass, director of sales for Pure Flavor. "Organic RedRoyals check every box. They burst with natural sweetness and deliver that satisfying crunch shoppers love. Just as importantly, they're grown with integrity using organic practices that reflect our core values."
Organic RedRoyals also present an opportunity for organic shoppers to upgrade to a more flavorful, premium snacking experience. With their uniform size and eye-catching appearance, the variety is perfect for snacking straight from the pack, tossing into salads, or brightening up a wide range of recipes. Their dependable quality is made possible through advanced greenhouse technology and a long-standing commitment to sustainable agriculture.
Pure Flavor organic produce is grown to the highest USDA Organic certification standards. Every crop is nurtured using natural pest control, organic-approved inputs, and environmentally responsible practices. This allows for year-round production while minimizing the impact on surrounding ecosystems.
The variety is perfect for snacking straight from the pack, tossing into salads, or brightening up a wide range of recipes.
"Growing organically in a controlled environment gives us a distinct advantage," added Glass. "We're able to naturally protect plants and maintain ideal growing conditions to deliver exceptional flavor 365 days a year. Organic RedRoyals represent everything we stand for—superior taste, responsible growing, and a better experience for consumers."
The launch of Organic RedRoyals supports the company's long-term strategy of expanding its organic portfolio with distinctive, flavor-forward products. At the same time, the brand continues to educate consumers about the benefits of greenhouse-grown produce.
Pure Flavor will unveil Organic RedRoyals at the upcoming Organic Produce Summit (OPS) in Monterey, California, July 9–10 at booth #303, where attendees can get a taste of this tomato.
For more information:
Julia Shreve
Pure Flavor
Tel: 519-326-8444
[email protected]
www.pure-flavor.com