NL: New partnership aims to set the standard for supply chain precision

Harvest House is expanding its partnership with Source.ag by rolling out Source's advanced Harvest Forecast AI across its entire 600+ hectare tomato production area, serving the demand of approximately 30 million European consumers each year.

"This expansion underscores our commitment to innovation and sustainability," said Yvonne Geurten, Commercial Director at Harvest House. "With Source.ag's AI, we're investing in unparalleled accuracy and timeliness in harvest forecasting, empowering us to reduce inefficiencies throughout the fresh produce supply chain. This reinforces our position as the leader in sustainable fresh produce production and highlights our shared vision to create more predictable and sustainable fresh produce supply chains. However, to fully realize the benefits, demand/supply optimization must be embraced throughout the entire supply chain. We urge major retailers to further strengthen demand forecasting efforts and collaborate more closely with growers to better align supply with demand, ensuring the benefits of smarter cultivation are realized across the entire supply chain."

Jelte van Kammen (Harvest House) and Rien Kamman (Source.ag)

Aggregating forecasts by product segment, the AI technology enables Harvest House to align expected supply more closely with retail demand, thereby minimizing food waste, enhancing planning precision, and improving consumer satisfaction.

"Forecasting remains one of fresh produce's greatest challenges and a key driver of waste and financial losses for growers and retailers," stated Rien Kamman, CEO and co-founder of Source.ag. "We are proud to support Harvest House in deploying AI-driven forecasting across all their tomato hectares. This collaboration also comes at a critical time: as climate change intensifies, extreme weather events are increasingly putting global food security under pressure. Ensuring fresh produce remains available and affordable for consumers is more important than ever. This partnership directly contributes to that goal by improving predictability, reducing waste, and strengthening resilience in the food supply chain."