After nearly 75 years of growth, innovation, and international expansion, Ridder has developed into a significant player in the greenhouse horticulture sector. However, the existing positioning no longer does justice to the way Ridder has evolved in recent years, nor to its ambitions for the future. Therefore, Ridder is introducing a new positioning, with the central theme 'Connect', where connecting in all its forms is central: between people, technologies, systems, and with the customer.
Two recent product introductions, the Hortimax Pro and Smart Drive, demonstrate how this vision comes to life. Pascal Piepers, CEO of Ridder: "There are many more products in the pipeline. These two innovations already show how our way of collaborating and interconnecting products is paying off. The customer will always be central."
Smart Drive
The Ridder Smart Drive is a drive for ventilation windows and screen motors in horticulture. It is developed for installers and tailored to the needs of growers. Rens Geskus, Product Director Ventilation & Screening at Ridder: "Growers can control the climate more precisely with this. The Smart Drive offers the possibility to work more granularly. We hear from growers that there is a need for this. More than ever, we are being asked for tools for better climate management, and the Smart Drive is the perfect answer to this."
Installing Smart Drive motors will be a breeze. "Installation is about 75% faster, thanks to the digital limit switch and Bluetooth transfer," shares Rens. Real-time usage data is available for the grower. The Smart Drive fits into the steps towards a fully digitally controlled greenhouse.
Pascal Piepers, Rens Geskus, and Sander Baraké
Hortimax Pro
The Hortimax Pro is Ridder's new generation climate computer and at the same time a nod to the past. The name refers to the well-known Hortimax line. With a modular design, Hortimax Pro is suitable for low-, mid-, and high-tech climate strategies. Sander Baraké, Product Director Climate, Water & Labor Solutions at Ridder, explains: "It's no longer just about climate control. The Hortimax Pro offers full process control: climate, irrigation, energy, data, and human insight come together in one smart, connected ecosystem."
Ridder believes in 'Connected Control', true control arises from the right connection between technology, data, and people. The new interface and mobile app make the Hortimax Pro user-friendly and customizable. The secure cloud connection, 2-way communication via APIs, and data visualizations are designed for deeper insights and collaboration with other innovative partners.
Ridder
Since 1953, Ridder has been developing innovative and open technologies that address the key challenges in the horticulture sector, such as water, climate, labor, and energy. CEO Pascal Piepers emphasizes: "The world is changing, and we are changing with it. Our new identity goes beyond just a new logo – it represents a renewed way of collaborating, both within Ridder and with our customers and partners. Together we are building a stronger and more sustainable sector."
The new brand positioning was launched last week. Pascal Piepers: "This positioning reflects our mission: working together for sustainable growth. The shield symbolizes teamwork, openness, and innovation, with smart, innovative solutions at the center."
For more information:
Marijn Post
Ridder
+31 6 29429851
+31 85 2373000
[email protected]
https://ridder.com/nl/