Over the past 100 years, supermarkets have subtly shaped our expectations of how fruits and vegetables should appear. We've been conditioned to believe that red peppers are naturally uniform, cucumbers are always straight, onions are no larger than a cricket ball, and tomatoes are near-perfect spheres - despite nature's tendency to disagree.
Shockingly, around 40% of all food produced each year is wasted, with a significant portion being fruits and veggies discarded for not meeting the stringent aesthetic standards of supermarkets. Yet, in a twist of irony, a YouGov survey found that a whopping 77% of consumers would happily buy and eat produce that doesn't fit these conventional standards.
This is where Oddbox comes in; a company on a mission to change consumer attitudes towards 'misshapen' produce. Their goal? To reduce waste, minimise unnecessary packaging, limit transport emissions, and introduce people to produce they might not usually try - all while ensuring fair prices to support farmers.
As reported by the Mirror, getting started is easy; simply head over to their sign-up page, choose from options such as only fruits, just veggies or a mix of both, and select either weekly or fortnightly deliveries, with prices starting at £11.49. Deliveries are made overnight to ensure the produce is as fresh as possible.
Read more at Daily Post