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Viva Fresh celebrates 10th anniversary

This year, the Texas International Produce Association (TIPA) is celebrating the 10th anniversary of the Viva Fresh Produce Expo in Houston from April 10-12, 2025 with new opportunities to connect and engage. This milestone year features many crowd-favorite events but also adds an expanded Viva Fresh Open Golf Tournament and a Pickleball tournament to the Thursday (April 10th) events line-up. Interested participants can sign up when Attendee Registration opens on February 3, 2025.


This year's Viva Fresh Produce Expo offers new opportunities to connect and engage with other attendees.

This year, the Viva Fresh Open adds a second course at Tour 18 Golf, along with its original tournament at the Golf Club of Houston. This additional course offers a championship-caliber layout of the Golf Club of Houston and Tour 18's replicas of the world's most iconic holes. With two courses, the event ensures more players can participate while enhancing this Viva Fresh tradition with variety and challenges. Most importantly, this second course means far more attendees will be able to play golf as part of their show experience. For those looking for something new from their time at Viva Fresh, TIPA is hosting its first-ever Pickleball tournament happening that same day. Similar to the Viva Fresh Golf Open, attendees can select the option to play in this tournament during registration.

"Our 10th anniversary celebration highlights Viva Fresh's achievements and its bright future," said Dante Galeazzi, CEO and president of TIPA. "We are dedicated to building on the pillars that have been the cornerstone of Viva. Growing networking opportunities on Thursday through events and outings has been a request from our attendees, and our committee took that challenge to heart by expanding favorites and offering new options. Building on a decade of industry leadership, we are dedicated to ensuring attendees receive the most possible from their time at Viva Fresh."

For more information:
Viva Fresh Expo
Tel: +1 (956) 581-8632
[email protected]
www.vivafreshexpo.com

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