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Ecuadorian blueberries arrive in UAE

Nobis Fruit Company has announced the start of Ecuadorian blueberry exports of the AtlasBlue variety to Dubai. This geographic expansion is part of the company's market diversification strategy and strengthens Ecuador's presence as a supplier of non-traditional fruits in international markets, which play a vital role in global trade.

With this new destination, monthly earnings are projected to reach approximately $60,000 by next year, reflecting the economic potential of the initiative.

Dubai, the largest city in the United Arab Emirates, serves as a major logistics hub, facilitating distribution to the Middle East, Asia, and Africa. Since most products consumed in Dubai are imported, the market offers a strategic platform for introducing Ecuadorian products such as blueberries.

This market access was achieved through Nobis Fruit Company's participation in the Macro Business Roundtable organized by PRO ECUADOR. The event has been instrumental in establishing new commercial connections and expanding the company's international reach.

Read more at Fresh Fruit Portal

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