For eight days, the Nasdaq Tower's gigantic LED screen in Times Square will be lit up with the colors of European fruits and vegetables. The placement of this campaign in such a location is precisely meant to amplify the campaign message, associating European products with values of excellence, enjoyment, and reliability.
"Thanks to its unique location," said Luca Mari, CSO Italy marketing director, "this space guarantees an extraordinary visual appeal, capturing the public's attention with captivating images that evoke quality, freshness, and authenticity while guaranteeing unparalleled visibility, reaching a very large audience made up of millions of residents, tourists and professionals every day. In addition, the media reach of Times Square generates a multiplier effect, fueling a vast echo on digital and social channels, where visitors spontaneously share images and videos, further amplifying the spread of the message."
The activity is the conclusion to a project that has been able to communicate the core values of European fruits and vegetables with pride and determination since February 2022. The installation on the Nasdaq Tower is a final tribute of great impact, capable of sealing a path of global promotion with style and memorability, leaving an indelible mark on one of the world's most iconic stages.
Source: CSO Italy