Dubai based retailer, 'Union Coop' has achieved a milestone in 2024 by selling approximately 27,000 tons of fruits and vegetables, according to Mr. Shuaib Al Hammadi, Senior Media Section Manager, Union Coop. This is a significant increase compared to previous years.
The growth in sales is attributed to the cooperative's agricultural portfolio, which now includes partnerships with over 42 local farms. These farms comprise 10 traditional farms, 26 organic farms, and 6 hydroponic farms. Additionally, Union Coop sources a wide variety of fresh produce from regional and international suppliers, underscoring its commitment to offering high-quality products that cater to consumers' needs and promote healthy eating habits.
Union Coop provides organic produce across all its branches due to growing consumer demand. Mr. Al Hammadi emphasized that this trend is driven by increased health awareness among consumers. Since 2008, Union Coop has been at the forefront of encouraging Emirati farmers to invest in organic farming. The cooperative supports them by showcasing and marketing their products in its branches throughout Dubai, allocating dedicated spaces for local produce, and promoting them through advertisements and marketing magazines.
Furthermore, Union Coop contributes to the agricultural sector through workshops, regular meetings, and seasonal visits with farmers. These initiatives aim to exchange knowledge, share best practices, and help farmers implement optimal commercial strategies.
For more information:
Union Coop
www.unioncoop.ae