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Ukrainian berry exporters face challenges and shift strategies

Ukrainian berry exporters are dealing with issues such as poor product quality, discrepancies with claimed specifications, and delivery delays, according to Irina Kukhtina, president of the "Berry Growing Ukraine" Association. These problems are hindering their ability to effectively enter international markets. However, the industry is showing signs of improvement, particularly with the shift towards independent exports and new market opportunities.

The "Berry Growing and Processing" conference, attended by over 300 participants, served as a platform for exchanging ideas and strategies to further develop Ukraine's berry business.

Trends in raspberry exports
Ukraine has a strong position in the global frozen raspberry market, but there has been a noticeable decline in exports to Poland, a major re-exporter. Since 2023, Ukrainian producers have started selling frozen raspberries directly to countries such as Germany, France, and Austria. Despite a global drop in demand for frozen raspberries, Ukrainian producers are not planning to cut back production as other countries.

Blueberry exports
Ukraine's blueberry exports continue to grow, despite a slight drop in prices. Although exports through Poland have decreased, shipments to Germany increased by 11% in 2023. Additionally, exports to the Netherlands, the UK, Austria, and Moldova have risen. Last season, the main export destinations for Ukrainian blueberries were:

  • Poland – less than 30%;
  • Netherlands – 24%;
  • UK – 12%;
  • Germany – 12%;
  • Spain – 8%.

Ukrainian producers are now focusing on early (Duke) and late-season blueberry varieties, such as Nelson, Bluegold, and Elliot. These varieties allow producers to optimize supply and avoid the oversupply of mid-season berries, which causes price drops.

"Family Garden," a major Ukrainian organic blueberry producer, faced delays when exporting through Poland. To avoid these delays, the company switched to exporting through Romania. Although the route is longer, the berries reach their destination 1–2 days faster, and transport costs have decreased.

Source: www.jagodnik.info / agrotimes.ua / kurkul.com

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