New ready-to-eat, snack-size pepper to be showcased

"At Fruit Logistica, we're excited about showcasing innovative products developed by our breeding teams to benefit growers, retailers, and consumers," says Jan Doldersum, Manager of Chain & Retail. "One of the highlights is our Tropical Sunshine watermelon – a bright yellow watermelon with a delightfully sweet flavor. Thanks to our partnership with retailer Woolworths and growers, this eye-catching watermelon is already lighting up shelves and bringing smiles to consumers' faces in South Africa, for example."

Another standout is Tatayoyo, the award-winning, ready-to-eat, snack-size pepper. "This spring, it will be first launched at European Lidl stores thanks to their collaboration with dedicated partners Scherpenhuizen in the Netherlands and Unica Group in Spain. Together, we're making this bursting-with-flavor snack-size pepper available to even more consumers," adds Doldersum.

Partnerships in fresh produce
One of Rijk Zwaan's strengths is that its partnerships go beyond product innovation to create meaningful solutions for the fresh produce value chain. "Collaboration is key to success," states Doldersum. "By working closely with chain partners, we develop solutions that address specific needs while supporting the supply of fresh, healthy vegetables to consumers worldwide."

One example is the partnership with Harvest House to develop a mini plum tomato with high resistance to the Tomato Brown Rugose Fruit Virus (ToBRFV). This tomato provides growers peace of mind while offering the premium taste and appearance that consumers expect. Meanwhile, in snack cucumbers, Rijk Zwaan's innovations combine exceptional flavor and deep green color with crucial mildew resistance, benefiting growers like those in the Fresh Valley group.

Join us at Fruit Logistica 2025
Fruit Logistica is more than just a product showcase; it's an opportunity to connect. "We look forward to welcoming new faces as well as existing partners to our stand to discuss how joint innovations can help shape the future of fresh produce," comments Doldersum.

Attendees are also invited to visit the Rijk Zwaan Retail Centre in Berlin, where they can gain insights into retail trends, consumer preferences and innovations.

Visit Rijk Zwaan at Fruit Logistica 2025 (Hall 1.2, Stand D-13).