A new look for the Metazet booth at the IPM Essen. As part of its rebranding strategy, the company also announces a name change: from Metazet FormFlex to Metazet. Since June 2022, the four-member executive team, consisting of Luke van Adrichem, Dolf van der Hoeven, Peter Koot, and Ben van der Maarel, has set a new course, of which rebranding is an integral part. "Since 1978, we've been recognized as a manufacturing company for greenhouse horticulture, and this rebranding marks a new chapter in our story", the team says.
Cultivation and logistics
Established in 1978, Metazet has always aimed for smarter cultivation with fitting, practical, and reliable solutions. The rebranding not only reflects the company's growth but also its continued commitment to innovation and collaboration. "We want Metazet to represent the new standard in cultivation and logistics. Our dedication to continuous learning, talent development, and bringing out the best in ourselves and our clients is what drives us every day," says Luke van Adrichem, CEO.
Growing Means Staying in Motion
As a supporter of growth in the horticulture sector, Metazet has not only assisted customers in becoming future-proof but has also experienced its own growth. Since June 2022, the four-member executive team, consisting of Luke van Adrichem, Dolf van der Hoeven, Peter Koot, and Ben van der Maarel, has set a new course, of which rebranding is an integral part.
The rebranding introduces a new identity while preserving the core values, knowledge, and solution-oriented approach. Chief Financial Officer Peter Koot adds, "Growing means staying in motion, and with this rebranding, we have not only merged the separate subsidiaries into one entity but also created a clear and timeless appearance that prepares us for the future. While Metazet B.V. now represents our overarching identity, the trusted name FormFlex® remains as our brand for cultivation gutters, allowing us to continue our reputation."
Celebrate with Metazet
The official launch of Metazet takes place today, during the first day of IPM in Essen on Tuesday, and will also be celebrated during Fruit Logistica in Berlin and HortiContact in Gorinchem. At each of these events, Horti-steps in the new Metazet colors will be raffled, emphasizing Metazet's renewed identity and commitment to the horticulture sector.
Dolf van der Hoeven, Director of Logistics, states, "During IPM, we aim not only to share our new identity but also to kick off a phase of further collaboration and innovation in horticulture. Metazet doesn't stand still, and our presence at IPM marks the beginning of a journey where we invite the industry to grow and innovate together with us. We look forward to engaging with partners, sharing experiences, and jointly shaping the future of the horticulture sector."
Metazet is present at IPM in booth 3A36.
For more information:
Metazet
De Lierseweg 6, 2291PD
Wateringen, the Netherlands
Tel.: +31 (174) 22 58 22
[email protected]
www.metazet.com