New celery bites introduced

Taylor Farms announced the launch of their new Celery Bites. Following the examples in other categories across the store – including beverages, salty snacks, and cereal – Taylor Farms is introducing bite-sized pieces of celery featuring a smaller 1 ½" cut to provide smaller pieces for snacking, juicing, and use in smoothies.

"Valued added celery is growing 10% (source: IRI 26 weeks ending 8-13-23)," said Brian Riordan, Vegetable Director at Taylor Farms. "We're excited to add this offering for our customers, and we have learned that consumers love bite-sized pieces, so they can avoid double dipping and easily portion their juices."

New Taylor Farms Celery Bites are available nationally and come in two sizes: 8 ounces ($2.99 SRP) and 20 ounces ($4.99 SRP).

"Taylor Farms Celery Bites are perfect for snacks and vegetable platters throughout the fall and holiday gatherings," said Riordan.

For more information:
Rachel Molatore
Taylor Fresh Foods, Inc.
Tel.: 831-676-9680

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