Certhon and Denso to launch commercial cooperation for MEA

Certhon and DENSO are working together since 2020. Whilst Certhon has the horticultural knowledge and experience, DENSO brings their technical expertise and worldwide network to the table. On the wings of this, both companies have officially started the commercial collaboration between Certhon and DENSO Sales Middle East & North Africa FZE. This addition to the collaboration the companies already have together is sharing expertise and networks in the MEA territory.

Certhon representatives Damion Schwarzkachel and Don Kester travelled to Dubai for the annual DENSO MEA distributors conference. During this conference, all distributors come together to discuss strategy and receive updates. Don Kester provided insight in the collaboration between DENSO and Certhon, with a presentation. “This logical next step of the collaboration with DENSO gives us the possibility to go deeper into the business in this particular region”, Don Kester, Business Development Manager at Certhon, explains. Both Certhon and DENSO are looking forward to bringing the best horticultural solutions to the Middle East and Africa. By this commercial cooperation strategy for DENSO Sales Middle East & North Africa FZE and their partners, a new technology sector and business opportunity will be rolled out throughout the whole region with the technologies of Certhon. Commercial coordination will be approached from out of the regional HQ of DENSO in Dubai next to Certhon HQ in The Netherlands.