After lettuce, cucumbers, and peppers, Gen V adds tomatoes to its offer. By acquiring Serres Royales, the company becomes the largest greenhouse producer in Quebec.
The purchase allows Gen V to acquire 8.36 hectares of tomatoes from Serres Royales and, above all, to become the producer with the largest greenhouse area in the province. Already among the major players in the greenhouse production market, the company now monopolizes part of the tomato production. Tomatoes represent the lion's share of greenhouse fruit and vegetable production.
Joined by telephone in the early evening, the director of marketing at Gen V, Valérie Terrault, confirmed the transaction. "We're super happy. This acquisition is in line with our business strategy, which is to promote Quebec food autonomy. We think it goes through greenhouse crops, which are sustainable."
Valérie Terrault believes that the integration of Serres Royales employees will "go well" because the two family businesses "share similar values," including "respect for the environment" and "human well-being."
Tomatoes produced by Les Serres Royales will retain the "Diva" label for the next year.
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