Greenyard, a global fruit and vegetable supplier, and the German retailer Dohle Trading Group have taken the first steps towards a tailor-made and integrated customer relationship (ICR). Greenyard Fresh Germany is the dedicated supply chain partner for a complete range of healthy fruit and vegetables, and this to more than 100 stores of the German HIT supermarkets across the country.
The coming months will be used to further fine-tune the operations of this unique model into a fully tailor-made solution for Dohle HIT that will be at full speed by the end of summer.
Dohle Trading Group chose Greenyard Fresh Germany as a dedicated partner to simplify the complexity of their current food supply chain. Additionally, the retailer will gain extra efficiencies within the chain next to the ability to offer a high quality and wide range of fresh fruit and vegetables. An increasingly important category for retailers and their customers.
As the partnership matures, Dohle HIT will be able to fully leverage Greenyard’s proven global know-how and scale to effectively manage the fragile and very complex fruit and vegetable category. Also, the new partnership will start to unburden the retailer, allowing them to focus on further reinforcing their brand presence within the German market. With this agreement, both companies are embarking on a long-term, vertically integrated, and transparent close collaboration.
Strong local footprint in Germany
On top of its international scale and footprint, Greenyard also has a solid local presence in the German market, which was equally important for Dohle HIT to step into this partnership. By centralizing the operations in Ginsheim and cross-docking in Munich, produce will be offered at the best quality and the highest possible level of freshness on the shelves in-store. To achieve this, Greenyard Fresh Germany will provide direct delivery to the individual HIT markets in the entire country.
Adding value through services for all parties in the food value chain
As part of its Integrated Customers Relationships, Greenyard also supports Dohle HIT with a wide variety of added-value services, from purchasing goods from the countries of origin to the ripening and cooling of fruit and vegetables to preparation for sales by HIT and delivery to the stores. Greenyard’s Integrated Customer Relationships are a unique way of working in the fruit and vegetables sector and a driver for sustainable future growth for Greenyard, its customers, and all parties in the entire food supply chain.
For more information:
Cedric Pauwels
Greenyard
Tel.: +32 15 32 42 00
Email: [email protected]
www.greenyard.group