Driscoll's eyes expansion of Chinese market for its berries

Driscoll's, a California-based fresh berries provider, will triple its investment in China over the next five years, said its top executive. Miles Reiter, chairman and CEO of Driscoll's, said that he has noticed the great potential of the Chinese market, which has been growing rapidly.

Reiter said: "We plan to sell 35,000 metric tons of berries this year, up 25 percent year-on-year. We expect strong market demand in China. I believe that we can sustain a similar growth for the next five years, followed by a very significant future."

To cater to local tastes, in 2013, Driscoll's established its first domestic plantation base in Honghe in Yunnan province, becoming the first multinational corporation to carry out local cultivation work in China.

Source: global.chinadaily.com.cn

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