A severe storm devastated the Jarðaberjaland (Strawberry Land) strawberry greenhouse in Reykholt, southern Iceland, just over a year ago. Instead of going out of business for good, a 1.600m2 facility was built, where high-quality strawberries can now be produced for the domestic grocery trade twelve months a year. Hólmfríður Geirsdóttir, owner of the company, points out the pesticide-free production in an interview with RÚV. "We mainly rely on the Sonata variety, which is complicated to grow but has the best taste."
"After the storm, we were in a state of shock, and we considered giving up the business for good. Then, after intensive discussions, we decided to start completely over. Therefore, we are very proud of what we have rebuilt within a very short period of time," Geirsdóttir said.
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