It started as a single rooftop greenhouse in Brooklyn. Now, Gotham Greens is one of the largest greenhouse lettuce producers in North America, with soon-to-be 13 locations across nine states.
"Ninety-nine percent of the food that we eat in New York City has to be imported into the city and has to travel really long distances. For example, lettuce like this typically comes from places like California that are 3,000 miles away," explains Chief Executive Officer Viraj Puri.
The company plans to grow 100 million heads of lettuce this year.
Puri founded Gotham Greens because of his desire to bring farms close to the communities they feed. For example, the lettuce is grown on the roof of Third Street in Gowanus only has to travel down in the elevator to make it to the shelves at Whole Foods.
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