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Zhanggezhuang cherries are emblematic of China’s rural revitalization

Zhang Huichen, a cherry farmer in Zhanggezhuang township in East China's Shandong Province, owns about ten cherry greenhouses, equivalent to approximately 20 km2 of cherry farmland. All of these greenhouses have been using an intelligent control system that enables her to monitor the situation in real-time via a mobile app connected to the system.

To date, Zhang has invested about 2.1- 2.4 million yuan (€285,000-326,000) in building greenhouses, upgrading cherry varieties, and purchasing agricultural materials, betting on the strong sales figures for her homegrown cherry products. For this year's plan, Zhang plans to expand the greenhouses and strengthen cooperation with e-commerce platforms such as Pinduoduo.

Zhang is just one among the 12,000 cherry farmers in Zhanggezhuang township, a Chinese agricultural town in Yantai's Fushan district, which is called "China's first cherry town." It is experiencing rapid development, thanks to the national rural revitalization strategy and a governmental focus on rural development.


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