Can cucumbers save a cannabis company?

During Tilray's Q2 F2023 earnings call earlier this month, chairman and CEO Irwin Simon hinted that the company is considering fruit or vegetable production as a temporary solution for sluggish cannabis sales.

Critics point out that Tilray's strategy of growing and selling cannabis, then beer, and now perhaps vegetables, is less related to the company's interest in solving food insecurity and more of a desperate attempt to grab onto something—anything—that makes money.

Firing up underutilized greenhouse space to grow fruits or vegetables makes sense.

But temporarily shifting to edible crop production and then switching back to cannabis does not make good business sense.


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