Seedling suppliers take on more and more functions and closer cooperation with breeders

As a bridge between breeders and growers, seedling suppliers have played an increasingly important role in recent years. Recently, Hortidaily invited Mr. Han Jishu, Chairman of Shandong Anxicense Seedling and Chairman of Shandong Vegetable Association, to share the trend of the vegetable seedling industry.

"Growers are changing from buying seeds to buying seedlings. Buying seedlings directly can save a lot of time and labor costs. Seedling suppliers can provide services for the introduction, screening, testing, demonstration, and promotion of new varieties. At present, most of the solanaceous fruit and melon crops are all completed through seedling suppliers. Seedling suppliers have changed the original sales system of the seed industry. At the same time, growers also hope that seedling suppliers can provide more services, such as planting models and disease management during planting. Some growers even hope that the seedling suppliers can provide sales channel services to make the products sell better. It can be seen that the seedling suppliers have more and more functions, but at the same time, the two-end differentiation is serious. Large seedling suppliers not only have the production function but also have the transformation function of the sales channel. For some special varieties of seeds, seedling suppliers also have stronger bargaining power and obtain more favorable prices. "

"In recent years, the national rural revitalization strategy has supported the cultivation of economic crops such as melons, fruits, and vegetables in remote areas, and as a result, many seedling suppliers have sprung up, also in Tibet and Xinjiang. The production of seedlings gradually achieves a balance between supply and demand, and there is even fierce competition for conventional varieties in some areas. However, for varieties with high technical requirements and large equipment investments, such as grafted seedlings or seedlings produced in winter, the supply is still in a state of tight supply. Another notable phenomenon is that with the development of Chinese society, the cost of most traditional seedling production is increasing, the market has put forward higher requirements for seedling production, and the comprehensive capacity needs to be stronger. "

"The cooperation between seedling companies and breeding companies has become more and more close. In the past, the breeding companies actively pushed, and the growers passively accepted them. After the seeds were developed, they would find a suitable place location and growing season for testing. Now, large-scale seedling companies can proactively put forward the demand for seeds to breeding companies based on the feedback from growers and the market and also undertake the risk of developing some varieties, but with higher efficiency, less overall risk, and increased initiative. Seedling companies provide breeders with a lot of market information, and continuous communication between the two parties can cultivate more varieties that are more acceptable and popular in the market. As a well-known seedling company in China, Anxicense Seedlings has close cooperation with many foreign breeding companies, such as Hazera, Rijk Zwaan, and Seminis. But it is worth noting that domestic breeding companies have grown very fast in recent years, and their market shares are increasing. "

More information:
Shandong Anxicense Seedling Co., Ltd.

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