New solutions from MULTIVAC for environmentally-friendly labelling

Sustainable closure sealing and labelling of fruit and vegetable trays

A new trend is evident, particularly with natural products such as fruit and vegetables: Packaging and labelling has to be very sustainable nowadays - and also especially secure. Rethinking is the new creed. In addition to its groundbreaking concept of Full Wrap, MULTIVAC Marking & Inspection now offers two more high-quality and sustainable labelling solutions for fresh produce trays - Top Wrap and Top Close.

In Germany, around 60 percent of fresh fruit and vegetables is sold pre-packed in retail outlets. Two thirds of the packs are based on plastic, and the remaining one third on cardboard or other paper fibre materials. Plastic packs in particular are often viewed critically by environmentally-conscious consumers - but without justification. Because packs protect food along the entire process chain. They preserve the freshness and appetising appearance of the product. They extend the shelf life and therefore make a major contribution to preventing food waste due to premature spoilage. And last but not least, their CO2 balance is also very impressive.

MULTIVAC recognized the signs of the times at an early stage

In spite of these figures, every gram of packaging material saved helps the environment. As does every conventional packaging material, which is replaced with a recyclable and more material-efficient substitute. MULTIVAC is a solution provider, which has been working intensively for years on optimising the sustainability and efficiency of packaging and labelling concepts. The labelling specialists from the Westphalian town of Enger have already set the benchmark in the sector with their full wrap labelling. Now follows the next stroke: Top Wrap and Top Close appear just in time for FachPack 2022 - two more powerful concepts for the closure sealing and labelling of fruit and vegetable trays.

Whereas Top Wrap involves applying a label to the top and both sides of the tray, Top Close seals the tray closed just with a label from above. Both concepts are the ideal choice for all fresh products, which do not have to be packed under modified atmosphere or airtight in a vacuum. This means that a label can be used to simply seal the tray closed and label it attractively at the same time. Both labelling solutions have one thing in common: They provide a strong purchasing incentive thanks to their attractive label and recyclable pack.

The self-adhesive labels on a backing material not only offer a large area for customer information and marketing purposes, they also open up a wide range of possibilities for product presentation in terms of material thickness and label shape. It is possible for example to have cut-outs in the label, as well as adhesive-free zones, so that contact with the product is prevented. Perforations serve as opening aids and make the handling of the packs easy for the consumer.

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