Based on the latest research data from TrendForce, the global horticulture lighting market will grow to US$1.85 billion in 2022, with a compound growth rate of 13.0% from 2021 to 2026. In the face of a global pandemic and fluctuating market demand, the whole horti sector had to step up its game.
According to Tony of LED supplier LEDESTAR, to face the impact of the pandemic, they actively adjusted their response strategies and market plans and achieved stable growth in an unstable economic environment. "On the one hand, we focus on market segments, dig deep into market demand, and build differentiated competitiveness with differentiated products and technologies. On the other hand, we highlight the ultra-high cost performance, as well as the whole case service and the whole process service. While helping customers save costs, we keep improving the response to customers' needs, and constantly improve customer satisfaction and trust in LEDESTAR."
High performance and low cost
"We focus on the horticultural lighting market, from both non-visual and visual directions. Currently, our products mainly cover horticulture lighting, UV light, and other application fields. Among them, biological lighting products account for 74.5%, and horticulture lighting accounts for more than 80%, of horticulture lighting we have applied for more than 100 patents. We drive the iterative upgrades of product performance through technology. The core parameters of our products are comparable to major international brands, and they are maintained at the international leading level. Moreover, we can still maintain the price advantage of more than 30%. This can tackle the core pain point of high cost for customers to obtain high performance."
LEDESTAR provides customized services, including lighting wavelength customization, full lighting spectrum customization, power size customization, PCBA, and module customization. The wavebands can be customized from ultraviolet to infrared, including conventional bands such as 365nm, 450nm, 660nm, 730nm and unconventional bands such as 310nm, 490nm, 950nm, etc. When customers have special requirements for these wavebands, We can provide corresponding customized services. Of course, these are all non-continuous wavebands, and now full-spectrum lamp beads are gradually being adopted, because they can provide a wider band and better restore sunlight so that plants can obtain more abundant light nutrition. LEDESTAR independently developed 189 sets of full spectrum, including hundreds of customized full spectrums for customers. In addition, LEDESTAR also provides customization of SMDLED and COB from medium power to high power (0.2w-200w) and different models such as LED 3535 3030 2835, and so on, which can be used for different lighting equipment. "Because of our customization advantages, we have been serving different lighting companies since 2012, including horticultural lighting, commercial lighting, UV lighting, and poultry lighting. To meet the needs of more customers, LEDESTAR can also provide PCBA and customized service of modules. Therefore, what customers buy are no longer LED diode, but semi-finished products that have been assembled, which also shortens the development cycle of new products for customers."