US (VA): Inside the Goochland greenhouse trying to create the freshest lettuce in town

There's a greenhouse in Goochland growing some of the freshest lettuce in town. Greenswell Growers hopes its hydroponically-grown greens can solve a grocery store concern for some shoppers.

"We've all been in the grocery store picked up that package of greens and seen that wet, nasty tray in the bottom of it and put it back on the shelf and said, I'm not eating that," Greenswell Growers president Carl Gupton said. "We've all seen the mega droughts going on in California. It's changing the way that we are consuming. Throw COVID on top of it, and the supply chain is broken in a lot of ways for our food system. We talk with some of our food distributors, and when they order from the West Coast, they don't know if they're getting 100% of their order, 75%, or 50% of their order. What we can do is bring predictable supply and have a product ready for them on demand with a predictable supply model, and we know it's good, clean, healthy fresh produce. That's our goal."

"Hampton Roads has really embraced our product. Richmond has as well," Gupton said. "But we're seeing a lot of movement out in the beach communities, whether it's Outer Banks, whether it's Virginia Beach or Ocean City through Performance Food Group."

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