The strawberries served at Wimbledon this year will be tracked from plant to punnet with new high-tech sensors. Specialist trackers record everything from the nutrient levels in the soil, how often the seedlings need watering and how much fertilizer is needed to help the SW19 staple grow.
The new tracker also provides feedback on temperature, collisions, and vibrations in the packaging while they are on route to The All England Lawn Tennis Club.
Marion Regan of Hugh Lowe Farms, which has exclusively provided strawberries to Wimbledon for 25 years, said: “We are excited to be working with Vodafone, and their support is helping us optimize the growing conditions of our strawberries. It is a great privilege to be the sole provider of strawberries to Wimbledon, and that’s a role we’ve had for nearly 30 years. Now we’re using Vodafone’s cutting-edge technology to be able to deliver the best ever quality strawberries, all produced in a more sustainable way, for fans to enjoy.”
Vodafone, the official connectivity partner of Wimbledon, estimates that introducing the smart technology could help the agriculture industries save 2.4-4.8 million tons of CO2 annually.