National Retail Report - Specialty Crops

Big sales push for Father's Day

This week was the big sales push for Father's Day. Flyers featured all of dad's favorites, including steaks, ribs, deli salads, snack trays, and bakery items. Watermelons, cantaloupes, avocados, corn, broccoli crowns, limes, asparagus, and grapes were spotlighted. Plums, nectarines, and peaches were highly promotable and featured by most retailers.

Total ad numbers this week were 291,936, a 5% decrease from last week's 303,536. The total for the same week last year was 16% higher than for this year. The total number of ads broken out by commodity groups: fruit 165,806 (57% of all ads), onions and potatoes 17,297 (6%), vegetables 104,983 (36%), herbs 823, ornamentals 761, and hemp 2,266. The number of ads for organic produce was 49,775, 17% of total ads.

The following are the prices of major advertised items (3,000 plus stores) this week, compared to the same week last year. Significant increases in price for fruit this week included peaches (white 38%, yellow 18%), avocados (37%), nectarines (white 36%, yellow 12%), seedless watermelons (26%), seedless grapes (black 26%, red 19%), plums 20%, apple juice (17%), limes at 17%, cantaloupes at 13%, mangos at 13%, and pineapples at 11%. Significant decreases included only blackberries at 12%. There were no significant changes in the price for onions and potatoes this week.

Significant increases in price for vegetables this week included tomatoes (39%), corn (23%), on-the-vine tomatoes (19%), and zucchini at 13%. There were no significant decreases.


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