The last financial year was very different than anticipated in many ways. In April 2021, at the start of Greenyard’s financial year, no one could have imagined the global macro-economic disruptions we have seen since. COVID-19, an unseen inflationary context, and the war in Ukraine have earmarked this year. Even in this unusual year, Greenyard showed to be a reliable partner throughout the chain, delivering on what the Group had promised before this unexpected turn of events.
Close collaborations throughout the food value chain
Greenyard displayed both agility and creativity. At the same time, the company showed the ability to combine this with the strength of collaborations rather than the alleged power of competition. By working together and teaming up with its grower network and its customers, Greenyard successfully contributed to keeping healthy and plant-based food on consumers’ tables. It was a collective effort that paid off in the company’s financial performance, delivering on targets set at the beginning of the financial year.
Future-proof: translating Greenyard’s head start in a 2030 strategic outline
In December 2021, Greenyard presented its 2030 strategy with a clear ambition: to improve life through plant-based food experiences, connecting healthy lifestyles and sustainable food value chains. These ambitions are spot-on with today’s food trends.
Greenyard already has a head-start, as the company is an established leader in the plant-based industry, with over 1 000 purely plant-based convenience products in its offering. The company is right at the heart of the transition towards more plant-based and healthy food. By further expanding on its current assortment, Greenyard believes that it can capture a fair share of this double-digit growing market, which is expected to grow to around € 150bn by 2030. Growth is expected to be mainly organic, but targeted M&A opportunities are also a possibility to further fuel the strategy.
Innovation and technology are vital in the continued long-term growth and will be in focus for many investments in the coming years, complementary to Greenyard’s unique knowledge and vast amount of data.
Looking forward with confidence
The past financial year clearly revealed two deeply rooted strengths of Greenyard. On the one hand, the Group could continue to build on the strong foundations of its solid, long-term, and integrated relationships. The 2030 strategy further solidified the company’s focus on its vision on the future of food. At the same time, the unpredictable and constantly changing market induced Greenyard to be flexible and swiftly adapt.
These key strengths of the company proved an essential combination to successfully navigate the unseen global context and enabled Greenyard to deliver on its promises. These elements combined, Greenyard is confident that it will achieve its ambitions and financial goals to reach € 5bn sales and an Adjusted EBITDA between € 200-210m by 24/25, even within the current unpredictable market conditions.
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