De Ruiter and Signify join forces to educate on breeding with LED

Last week Signify invited a large group of about 40 tomato customers from 15+ countries, growing with Philips LED grow lights. They took part in a 3-day program about the latest in research, for several workshops around the future of LED lighting in growing and to network. De Ruiter was given the opportunity to host the afternoon program at De Ruiter Experience Center on May 18th to educate these innovative growers on the world of breeding for LED, and also for advanced precision horticulture.

De Ruiter and Signify join forces to educate on breeding with LED
De Ruiter worked with Kay Rauwerdink, global segment marketing manager vegetables & fruits at Signify. Kay: “We were absolutely thrilled that De Ruiter gave us this opportunity. For our customers it’s a big added value to learn about the broader perspective; starting with breeding, all the way into the final tasteful tomatoes. By bringing our stories together, we made it so much stronger for all visitors.”

Sharing knowledge
The event was highly appreciated by visitors from all over the world, for example by Lukas Razl, grower at Nase Rajce Agro Kadan from the Czech Republic. Lukas: ‘I found the information shared very useful and the event was informative. I think it is extremely valuable to exchange knowledge in an open, transparent way.’

Meet in person
Jack Endhoven, De Ruiter Key Account Manager Horticultural Projects, was delighted to meet customers live again: ‘After two years of Covid, it feels like a warm welcome to gather again with so many customers from around the world and share the same interest: tomato knowledge exchange. Together with Signify, we tried to setup a full experience – including a 5-course tomato menu – to have some fun and enjoy the energetic vibe in the De Ruiter Experience Center.’

This enthusiasm was share by Svetlana Tokunova, De Ruiter Customer Marketing Manager: ‘Event season is open and are delighted to speak face to face with our customers and partners! The partnership event between Signify and De Ruiter Experience Center brought together 40 multinational customers from 15 countries! Knowledge exchange as key of our customer-centric approach led us through the afternoon with three topics around advanced precision horticulture , breeding future and flavor and taste story as key driver in trader/retailer relationships.’

Daniele Damoiseaux, Global Marcom Manager Horticulture        


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