Demand for local greenhouse strawberries in Georgia is growing, prompting businesses to invest more in their production. In 2022, Ma gemme built a second greenhouse with an investment of 350 000 GEL ($117,450). In an interview with BM.GE, company co-founder Keti Dolidze cited increased demand as the main reason for the expansion.
To finance its expansion, the company took advantage of the concessional agro-lending program run by the Ministry of Environmental Protection and Agriculture of Georgia.
The company added a 2 000 m2 greenhouse, doubling production. According to Dolidze, there are 40 000 plants in total in the greenhouses, allowing the harvest of more than 20 tonnes of strawberries annually.
“The experience of building the first greenhouse helped us avoid the mistakes we made earlier. First, we changed the construction company. The main question is to find a reliable company in the market. We also paid more attention to the heating system this time. Our winter production will be concentrated in the new greenhouse, not in the old one,” Dolidze said.
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