For five years now, Asian vegetables have grown and thrived in Falkensee, just outside Berlin, for private customers, restaurants, cooking schools, and catering companies. Because of Corona, the marketing concept of local horticultural company freshTasia Ltd had to be redefined.
"Through my wife Rongrong, however, we were then able to focus much more on Chinese customers. That didn't work out right away, but currently, there are 900 Chinese customers, as well as some Germans. We are approaching the end customers more and distributing via distribution stations - in cooperation with retail stores," Ralf Szydlewski told Starting Up.de.
Currently, the founding couple has a crowd investing campaign running on FunderNation. Szydlewski: "The investment will be used for production expansion and energy renovation. This will then allow us to reduce energy costs and increase production so that we can quickly reach our target size of 400 kilos of vegetables per week and then take further intermediate steps until the new greenhouse with 1.2 hectares will come. In addition, we will continue to boost sales through our video recipe portal. So we are in growth mode, but not at any cost."
Greenhouse production / Image: freshTasia Ltd.