UK: North East seed business hoping for growth after supermarket deal

A North East family business has landed a contract with a supermarket chain that will see its product sold in almost 150 stores throughout the UK. Grow Sow Simple, based in Tyne Tunnel Trading Estate in North Tyneside, secured a deal to supply its biodegradable and plastic-free seed pod boxes to Asda stores nationwide.

The boxes contain seeds that can be planted directly into the soil or plant pots. The pod protects the seeds as they begin to germinate before breaking down naturally in the soil, leaving no waste.

They are now available in 52 of the Asda’s megastores, including the Metrocentre shop. The seeds come in a range of themes, including herb garden, allotment mix, pizza topper, chilli mix, and cocktail botanicals. Each box consists of four seed varieties and is aimed at beginner gardeners.

The firm was founded in 2015 by managing director Dan Robson, and the company has recently moved to larger operational facilities to accommodate its growing order book. The products are made from 100% recycled industrial waste, stripped of any bleaches, acids, or other chemicals.

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