Successful start for the e-commerce site of the Rungis market for professionals

More than three months after its launch, is experiencing a successful start and is already seeing promising results. Designed in partnership with Califrais, STEF, and Webhelp, the site has a unique strategic position, offering the best of Rungis thanks to a vast catalog of products and strong value-added services for catering professionals and local shops throughout France. 

More than 4,000 orders since February 15th, 2022
Thanks to this successful launch and the success of the first 4,000 deliveries, continues to develop its services. The catalog of the e-commerce site already counts thousands of references (seafood, spices, meat, fruit, vegetables, cheeses, organic and local products) organized into 120 categories covering the whole range of products on the Rungis market. 

The offer available on includes exceptional products such as the PDO capons of Bresse, the Tuber melanosporum black winter truffle, matured beef ribs from Galicia, as well as entry-level products, in order to meet all needs. There is also a wide choice of organic products and a growing share of local products, such as Pork Francilien, as well as fruit and vegetables harvested within a radius of 100 kilometers around Paris. 

The catalog constantly evolves according to the seasons, holidays, product availability, quality, origin, and price. The selection is made by more than 50 specialized wholesalers, with perfect knowledge acquired over time of the products and the needs of catering professionals. Their experience is reflected in the dynamic offer and the constant search for differentiation while guaranteeing the availability of the products. 

From high gastronomy to more classic cuisine, each professional can find the products that meet their expectations. This accuracy of the offer is one of the particularities of the e-commerce site of the Rungis market. The objective is to gradually make 10,000 references available by the end of the year. 

“This virtual extension of the International Market of Rungis is a turning point in our history,” explains Stéphane Layani, president of the Rungis market. “It shows our capacity to adapt and innovate in order to meet the expectations of both the market’s wholesalers and the buyers. The site has enormous potential, and it will be another way for us to demonstrate our uniqueness and know-how.”

A service operated by a cutting-edge group
In addition to this offer of exceptional quality and quantity, also is a technological and logistical feat. To offer buyers an experience that is fully adapted to their needs, has brought together the best companies in each field of expertise.

- Califrais pilots the projects and deploys the digital tools that help orchestrate the operations with the various stakeholders

- STEF, a European leader in temperature-controlled transport and logistics, ensures delivery to the final client

- Webhelp, a European leader in customer relations, is responsible for dedicated customer service, available around the clock.

A team of experts in artificial intelligence and mathematics is working at Califrais on innovative algorithms to optimize flows at the level of the Rungis market. In order to cope with the scale of this unique project, the teams work together with prestigious institutions such as CNRS, Sorbonne University, Paris Cité University, and the Laboratoire de Probabilités, Statistique and Modélisation, which is the largest laboratory in France and one of the world’s leading laboratories in mathematical research.

Unique and fast delivery, everywhere in France and soon in Europe
By grouping these companies under the same banner, the e-commerce site of Rungis can offer a unique customer experience. This way, the flexibility of the services is pushed to the maximum. For restaurants in Paris, each order placed before midnight will be delivered at 6 o’clock the next day. For most of the other French regions, the order is delivered in less than 48 hours at a convenient time for the client. Another token of flexibility is the fact that the orders are pooled: all products - meat, fish, poultry, fruit, and vegetables - are grouped to make only one delivery. For the client, this means visibility and precious time saved. 

“The launch of the platform is the result of years of work at the heart of the Rungis market, as well as with the clients,” explains Pierre Lévy, CEO of Califrais. “By deploying our innovative technologies to the market, we are taking the supply of fresh produce to a new dimension by facilitating exchanges and making it easy for all food professionals to develop their activity.”

An eco-responsible approach
Pooling the orders from the Rungis market is a first in the e-commerce of fresh produce for professionals. Besides simplifying things for the client, this approach is also responsible in the sense that it reduces greenhouse gas emissions considerably. For each client in the Paris region, it is no less than 800 tons of CO² that are avoided per year. On, an order that usually requires the use of 6 trucks can now be grouped into a single order and just one vehicle. 

“The growth of e-commerce pushes for new innovative and secure solutions in terms of transport and logistics,” explains Marc Vettard, deputy CEO of STEF. “Being an active operator on the Rungis market, we are proud to take part in the launch of this new platform, alongside partners recognized for their expertise. Our teams are mobilized to deliver an efficient service that meets the needs of all parties (sellers, retailers, restaurants) for whom delivery is a key element.”

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