After twenty years, Kalteraardbeien is closing its doors, and Richard and Annet Kalter are changing course. They plan to convert their greenhouse to organic seed production. For the past two years, the strawberry farm has been for sale, but the right buyer could not be found. The strawberry brand Kalter will be transferred to the producer Brookberries.
In recent years, the company has become a very successful strawberry producer, with its own produce store, as stated by the growers on their website. They have been offering a unique experience with Kalter strawberries, which have become a well-known delicacy both at home and abroad.
Annet and Richard Kalter
Due to Richard's health, some alternatives had to be found. In the last two years, the strawberry farm was already up for sale. "Unfortunately, no suitable buyer willing to continue the business with the same passion and ambition could be found," says Richard Kalter.
In order to achieve peace of mind and gain time for other important activities, the couple has now decided to change course and start growing organic seeds for the Dutch company Bejo Zaden. This summer, the greenhouse on Tuindersweg will start growing organic vegetable seeds. Seeds of carrots, leeks, and various types of cabbage will soon be used for cultivation worldwide.
Strawberries until June 15
However, in the next few weeks, there will still be plenty of activity at the Tuindersweg nursery and farm store, "Our team and us will be pitching in with enthusiasm to ensure a great end of the season for our customers," says Annet Kalter.
The picking garden and strawberry farm will be open until Saturday, May 28. The strawberry vending machine will remain in operation until June 15. The farm store and playground will be open until Wednesday, June 15. After that, the farm store will close for good.
The Kalteraarbeien brand lives on
The Kalteraarbeien brand will soon fall into the good hands of Marcel Dings and Peter van den Eertwegh of Brookberries, who will take over the cultivation. Twenty years ago, this grower had already paved the way for the firm's success by supplying ita quality plants to the De Koekoek nursery, which was just starting up at the time. During all these years, Marcel has continued to grow very good quality strawberries in Limburg with the same delicious and characteristic taste. Postuma AGF and the exporter QPI, customers from the very start, will ensure that consumers can continue to enjoy Kalter strawberries in the future.
Marcel Dings and Peter van den Eertwegh, of Brookberries