Single-person households dominate the Korean population, becoming a driving force for businesses catering to them specifically.
Farmer Park Sam-sup, who has been farming bell peppers since 2017, attributes his success to the growing number of people living alone. He grows the Raon variety, a cultivar that is one-fourth the size of an average bell pepper and sweeter. One billion won ($801,000) worth of the bell peppers were sold between January and the end of April this year, up 57.7 percent from last year.
Raon was first overlooked by many due to its small size but recently became popular among single-person households, which generally prefer smaller portion sizes that are convenient when preparing a meal for one.
“We have been getting a lot of online orders because the size of the bell pepper isn’t too big or too small and is easy to put into various dishes or even just eat by itself,” said Park.
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