In the first months of the new year, fruit and vegetable traders traditionally plan. Reviewing the previous year's results helps in this respect. Even in the current turbulent times, it is helpful to look at how the market has developed over the past year, says data company WDD. In this article, we zoom in on three types of greenhouse vegetables: cucumbers, red peppers, and vine tomatoes.
Cucumbers
In 2021, the supply of Dutch cucumbers in the Holland season increased by about 4 percent compared to 2020. This can safely be called remarkable, given that the radiation sum for 2021 was over 11 percent lower than in 2020, and several growers were affected by the CABY virus.
The supply growth was mainly caused by an 8 percent increase in cultivated area (from 590 ha to 640 ha). The annual average payout price for size 35 increased slightly (from €0.247 to €0.252 per unit); for size 40 it remained unchanged at
€ 0.292 per unit.
Red peppers
For red peppers, the supply in 2021 remained almost the same as in 2020. This was despite an increase in cultivated area from 850 ha to 900 ha. The annual average payout price decreased slightly (from €1.336/kg to
1.318/kg).
Vine tomatoes
Growers of vine tomatoes suffered greatly from the Tomato brown rugose fruit virus (ToBRFV). Despite this, the average yield in the Holland season was slightly higher: it went from 62.75 kg/m2 to 63.11 kg/m2. The cultivated area also increased slightly, from 930 ha to 960 ha.
There was nothing to complain about in terms of prices, according to WDD. The annual average payment price for coarse rose by more than 40 percent from € 0.483/kg to € 0.683/kg.
0.683/kg; for medium, the price increase was just under 40 percent: it went from € 0.527/kg to € 0.736/kg.
Data insights
The above figures were collected and processed by WDD, a data company that works for companies in the AGF and floriculture sectors. "We help them to use data to gain more insight and predict their supply and customer demand so that they thereby get less loss and higher customer satisfaction," explains the company itself.
For more information:
WDD
Keyserswey 101
2201 CX Noordwijk
+31 (0)6 83 22 03 46
info@wdd.nl
www.wdd.nl