Vertical Harvest has appointed William Morrow as their CFO. As the company sets sights on several major U.S. cities, including Chicago, Providence, Detroit and breaking ground in Maine this year for its second U.S. location, Morrow will lead the capital acquisitions and financial growth model for Vertical Harvest.
Morrow joins Vertical Harvest with over 20 years of extensive experience leading operations for both startup companies and established institutions. From New York City to Los Angeles to Shanghai and Jackson, Wyoming, Will has held positions from Operations Controller to COO and CFO. His specific proficiency in both operations management and financial analysis/planning, and his most recent accomplishments in the food and beverage industry with Melvin Brewing Company LLC, allow Morrow to step into the Vertical Harvest role at a pivotal time.
Co-founder and CEO of Vertical Harvest Nona Yehia stated, "Will is a key part of our growth strategy. His experience across private equity, consulting and operations makes him a triple threat in the role of CFO - and his approach to making finance more accessible across departments and disciplines will make us a smarter and more agile team. Will is the right man, at the right time, that's right for a social impact-focused company like us. We know he'll be instrumental in structuring the deals that are fueling our expansion plans for 10 farms over the next five years."
Will Morrow commented, "Joining Vertical Harvest at a time when the CEA industry is experiencing explosive growth makes this one of the most exciting and meaningful opportunities around. I'm excited to help shape our growth trajectory going forward. There is a tremendous amount of capital flowing into the sector, and I'm honored to guide Vertical Harvest through our Series A raise and beyond."
Morrow continued, "I'm happy to be here because I have a lot to contribute and the work that Vertical Harvest is doing is urgent and important. Because of our hyper-local focus, each farm is designed to work as enduring civic infrastructure and each deal is custom to the needs of the communities with whom we're working. In addition, our focus on inclusive hiring and public-private partnerships puts us at the forefront of innovation in ESG and social-impact investing. It's an honor to join and work with this team."