At the peak of Florida’s growing season, Lipman Family Farms will showcase its Crimson tomato and other fresh produce at Southeast Produce Council’s Southern Exposure conference next week.
The Crimson™ is picked at peak freshness and specially bred for its signature deep red color, intense flavor and high lycopene content with antioxidant properties to provide consumers with maximum health benefits. An exclusive Lipman field-grown variety, Lipman says The Crimson offers a longer shelf-life, predictable ripening behavior and uniform presentation for year-round freshness and consistency. These attributes not only grab shopper’s attention through its vibrant and visual display, but also aid retail and foodservice partners nationwide as the demand for healthy, long-lasting and fresh produce continues.
The Crimson is picked at peak freshness and specially bred for its signature deep red color, intense flavor and high lycopene content.
“As the flexitarian lifestyle trend continues to grow in popularity, consumers are gravitating towards a variety of fresh produce they can depend on consistently and are available to them throughout the year,” said Lipman marketing manager Morgan Stuckert. “Fifty four percent of consumers say they are eating more fresh produce compared to a year ago.”
As part of Lipman’s ongoing commitment to producing quality, flavorful produce, the company’s research and development (R&D) team focuses on ways to improve the Crimson variety to better withstand new diseases and enhance its color and flavor throughout the growing season. Additionally, Lipman invests in R&D for innovative and enhanced varieties of tomatoes and other vegetables in the controlled environment agriculture (CEA) space.
“We strive to custom-grow the best variety of produce for our customers, which is why it’s important we lean heavily into quality research and development for our varieties,” said Stuckert. “Our R&D team partners closely with our farms for deep insight on how to improve harvesting techniques and provide optimal conditions to not only create a consistent product but to exceed expectations for a fresh slicing tomato.”
Stop by Southern Exposure on March 5, where Lipman will showcase its offerings including The Crimson, fresh-cut produce and greenhouse-grown Suntastic products. Attendees can also speak to sales representatives or check out additional Lipman resources.