New billboards campaign in Australia

"Better than you remember" campaign should increase vegetable consumption

Launched on February 1, a new, pro bono campaign by Outdoor Media Association, in partnership with Health & Wellbeing Queensland and Nutrition Australia, will use the phrase "Better than you remember" to promote vegetables.

"Better than you remember" aims to increase Australian's vegetable intake through a range of Out of Home (OOH) signs across Australia, as well as a dedicated website packed with vegetable recipes, tips and education resources to help Australian consumers rediscover veggies.

Health and Wellbeing Queensland chief executive Dr Robyn Littlewood said given the current environment, now more than ever, getting more veggies into diets can actually help boost health and wellbeing.


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