The ‘Fitbit of plants’, Vivent’s PhytlSigns device has been certified as a B Corp – a Certified Benefit Corporation – after meeting rigorous social and environmental standards which represent its commitment to do business in a meaningful way, by pursuing purpose as well as profit. "Vivent’s technology leads to increased yields, improved crop protection effectiveness, and encourages the adoption of environmentally preferable protection solutions – so more food, less chemicals," the Vivent team explains. "With recertification every three years, Vivent has embarked on a process that aims at ever higher standards and continuous improvement."
Carrol Plummer speaking on stage at EFFOST 2
The B Corp Certification covers the whole business - five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, the company has to score over 80 points and provide evidence of socially and environmentally responsible practices - including energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, Vivent had to legally embed their commitment to purpose beyond profit in their company articles. Vivent scored 101.7 in its overall B impact score. 50.9 is the median for ordinary uncertified businesses.
Recent attention on the agriculture and agritech sectors makes Vivent’s B Corp Certification a notable step, and signals a shift towards greater accountability and transparency. Vivent joins Swiss agritech companies Ecorobotix and CleanGreens as well as 60 other Swiss B Corps.
Carrol Plummer, CEO of Vivent says: “The B Corp certification has been a goal of Vivent’s since its inception. The process was tough, but fair and really helped us to work on many aspects of organization management including our sustainability objectives and streamlining our mission.”
Jonathan Normand, Founder and CEO of B Lab Switzerland : "We are very pleased to welcome Vivent to the B Corp community. As an innovative technology serving agriculture and research, we welcome their commitment to accelerate the transition in a collaborative approach to a resilient and stakeholder economy.”
There are currently 745 certified B Corps in Europe and 4500+ worldwide. Other agriculture and food industry B Corps include Ynsect, AppHarvest, Danone Canada, and Aerofarms.
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