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New hydroponic berry farm launches in Ontario

CAN (ON): “We are moving into the strawberry category as a united front"

Ever Tru Farms, a new Ontario-based and entirely vertically integrated berry producer of scale has entered the market in a way that will revolutionize the strawberry market in North America. Ever Tru Farms will launch with its first crop this March, using a sustainable hydroponic growing process that leads to better, more consistent, and locally grown produce.  

Ever Tru Farms’ dynamic leadership team has decades of experience in the greenhouse and hydroponic growing industries. The team consists of Paul J. Mastronardi, head of sales and marketing, Guido van het Hof, president of Great Northern Hydroponics, as well as participation from Jim DiMenna, president of Red Sun Farms.  

Paul Mastronardi

“We are one team, with one focus: to deliver consistently delicious strawberries, every time. We are confident in our strategy, but more importantly, our process,” said Paul J. Mastronardi. 

“We are moving into the strawberry category as a united front,” said Guido van het Hof, president of Great Northern Hydroponics. “Through reconstructing and adapting the approach that brought us so much success with other produce, we have developed a growing strategy for strawberries that achieves unparalleled taste and consistency.”  

Guido van het Hof

The Ever Tru team spent six years refining the growing process and creating the perfect formula, ensuring they were ready to hit the ground running with a superior product. From propagation to distribution, and every stage in between, having the entire operation under one team allows them complete control of the growing process, ensuring that only the best strawberries are being produced and brought to market. Greenhouse-grown, using an impressive hydroponics system, these strawberries are locally cultivated year-round in a controlled environment with optimum growing conditions, no pesticides, and non-GMO.  

Ever Tru Farms is targeting an aggressive expansion plan, and is on track to have 1 million square feet of hydroponic growing space online in January of 2022, with an additional 1 million square feet by this coming fall. LED supplemental lighting allows for year-round production, meaning EverTru Farms will be producing 30,000 cases of strawberries a week to start, with expected growth of up to 45,000 cases in the near future.  

For more information:
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